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Promote your products with powerful digital advertising

The b2b.store digital advertising module empowers clients to create engaging ads in your own existing eCommerce platform or within the b2b.store eCommerce module.  Ads will help increase your sales and can also be the source of new income streams from your suppliers who want to invest in your digital channel to promote their own products.

Our powerful advertising module allows you to deploy a range of ad formats or product carousels into customisable areas of your eCommerce platform. 

The advertising module can be upgraded to allow ads to be scheduled to appear at a time and date of your choosing. Ads can be targeted to users who fit a certain profile and for the more serious digital marketeers, all ads can be A/B tested in real-time.

Our consultants will work with your marketing team to define where ads should appear in your eCommerce platform to to deliver the best results. And once live you can track how your ads are performing in real-time via the b2b.store dashboard to see how many impressions and interactions each ad receives.

Why Advertise?

First and foremost effective advertising will allow you to increase sales. By highlighting a specific product or offer to your customers, you can ensure that it has maximum visibility and will increase the chance of the product being selected compared to being selected from a large product inventory.

When used effectively, digital advertising is more powerful than traditional print advertising, as you can link an ad to a product and enable customers to instantly purchase that product. Metrics are then immediately available to assess the return on investment associated to the ad.

What exactly is b2b.store?

Supercharge your Adverts

The b2b.store advertising module empowers users to supercharge their adverts in a number of ways. Adverts can be posted into multiple slots within the eCommerce environment and in a variety of formats including video. Powerful "Calls to Action" can be positioned on the advert such as "Add to Basket" or "Add to Custom Shopping List".

Adverts can also be targeted to specific segments of your user base, meaning you will not be sending adverts to customers who would never purchase the product you are advertising.

 

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What is A/B Testing?

A/B testing is where adverts can be posted simultaneously with each other in the same position. Half of your audience would view one advert and the other half of your audience would see the second advert. This allows you to immediately understand which advert is performing better than the one it is being compared to. You can then build on the more effective advert and then you can iterate again and again ensuring that your digital adverts are constantly improving. The b2b.store advertising module provides a dashboard that allows you to see how the adverts are performing in real-time. 

Plus we will soon be releasing an update which will enable you to A/B test images within the product listings.

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Who is b2b.store for?

For SME B2B businesses who want to get started online or enterprise customers who want to evaluate b2b.store.

For businesses who want an online experience built specifically for B2B environments not B2C ones. 

For B2B businesses who want all of the functionality of advanced online experiences with none of the complexity.