The eCommerce platform is a high-performance ordering and marketing solution designed exclusively to support B2B trading.

 Our decade-long history of working exclusively in the B2B space has given us a deep understanding of what is required for our clients to successfully trade digitally with other businesses. B2B trading is significantly different to B2C and so you need a partner that understands this and can deliver a platform tailored to B2B needs. 

B2B eCommerce platforms need to be able to support many differences to B2C such as payment on account, bulk ordering or even ordering by different units such as weight. Account management functionality is also critical for B2B as is credit control and assisting cash flow. supports all these needs and more. 

What exactly is eCommerce?

The eCommerce platform offers a solution for b2b businesses to offer 24/7 digital ordering to their customers across mobile, tablet and desktop. It effectively empowers your customers to self-serve and place orders for your products at significantly less cost than traditional methods such as telesales or sales representatives.  

The subscription based service can be evaluated quickly without significant upfront cost and regularly delivers free features to its customers. It is a white-label platform meaning it is pre-built and can be branded as if it were your own business. eCommerce can be significantly upgraded by combining additional modules. There are three additional modules - customer engagement, digital advertising and credit control.

What exactly is eCommerce?

Who is behind

It has been created by the team that developed the UK’s first ever ordering app on behalf of Bestway Cash and Carry – a £2.5b turnover business.
We continue to work closely with the Bestway Group to this day and our extensive portfolio of over 80 apps for online wholesale suppliers has processed over £230m in revenues in the last 12 months alone.

Who is behind

Why do I need it?

Digital is the fastest growing channel in retail. And the COVID-19 pandemic accelerated this growth even more. Being able to offer online ordering to your customers is no longer a ‘nice-to-have’ it’s a ‘must-have’. Add to that the following facts and you quickly see that getting online is crucial to future proof your business:-
73 %
of b2b buyers are millennials accustomed to high-quality digital services
42 %
of goods are now delivered, so your digital proposition is increasingly important
£ 1,200
is the average app basket for grocery wholesale vs an in-depot average of £500

Manual order-taking is less effective and more expensive than customer-driven digital ordering, not to mention the issues created by the pandemic.

[1] Research by Meri 2016 [2] Research from HIM 2019

How is it different? eCommerce offers an alternative approach to traditional software development. As a subscription-based service, it is quick to evaluate with no large upfront cost. The product is fast evolving with new features frequently being delivered at no additional cost to the base subscription. has been built using Progressive Web App (PWA) technology. PWA’s are fast becoming the next generational advancement in Web technology. First generation websites worked on desktop computers only, second generation technology websites were then optimised to work on mobile screens as well as desktop, but PWA’s are what we describe as the third generation web experience. They work on mobile and desktop plus they offer multiple benefits that were previously only obtainable with app technology.

The technology means wholesalers and distributors now only need one app to work across all platforms. One app means just one set of code to be maintained across desktop, mobile and tablet versions, which massively reduces both set-up and ongoing maintenance costs.

“One app means just one set of code”

“One app means just one set of code”

What is a Progressive Web App (PWA)?

PWA technology is a new generation of mobile optimised services meaning that many of the benefits of a traditional app you find in the apps stores can now be realised via a PWA at a fraction of the cost. Customers can start an order on their mobile phone, then complete it on their desktop at a later date. It gives you the flexibility of a single solution that will work for all customers no matter what device they wish to use.

This new generation of PWA offers far greater functionality than older versions, including camera access, in-app messaging and the ability to continue working offline when network connections are poor. The app icon can also be dragged onto the mobile phone home screen and so for your customers it looks and feels just like an app store app.

Quickly evaluate eCommerce

Unlike traditional software offerings, eCommerce can be evaluated quickly without significant upfront cost. Contact us to provide a demo and a test environment for you to see for yourself the rich suite of business focussed functionality eCommerce provides.

How does it work with my existing systems?

The eCommerce platform integrates with the vast majority of back-end systems, whether via API or through the secure transfer of CSV files. Contact us to learn more or request our technical integration guide. 

eCommerce module features

Unlimited Products
Unlimited Categories
Category Images
Customer Landing Page
Customer Registration
Auto-Email New Customer Logins
Create Lists
Create Favourites
Copy Previous Orders
Most Popular Products
Previously Purchased Tile
Was/Now Pricing
Order By Weight
Minimum Order Value
Custom About Screen
Custom Menu Links
Social Media Links
View Account Info
Customisable Checkout Notice
Customer Sales Ledger
Custom Domain
Promotional Tile
Special Offer Tile
Multiple Delivery Addresses
Barcode Scanning
Native App Upgrade
ERP Integration

Bespoke Customer Checkout Notices
Customer Fulfilment Options
Customisable Order Notes
Order Summary
Customisable Order Email
Order Email Download
Business Intelligence Standard
Multiple Admin Logins
International Stores
Alternative Currencies
Online Support
CSV File Import (Manual)
Customer Success Manager
Bulk Image Hosting
Nutritional Data for Food Lines
Display Stock Levels
Minimum Quantity
Bespoke Customer Pricing
Custom Product Descriptions
Custom Product Ranges
Standard Advertising
Category Advertising
Product Carousels
Discount Codes
Payment Gateway
Live Chat - 3rd party licence required
eCommerce Marketing - 3rd party licence required