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Aston University have recently published the results of new research into the role language capabilities play in UK SME export success.

The headline finding of the research, which b2b.store contributed to, is that businesses who embraced language capabilities were 30% more successful in exporting than those that did not.

b2b.store were consulted as part of the research, contributing a case study to the report and featuring on the ‘Aston Means Business’ podcast, alongside Dr Geoff Parkes, one of the report’s supervisors.

Rob Mannion, b2b.store founder and CEO and Sophie Howe, director of translation specialists Comtec, were also recently interviewed on their involvement with the report in Wholesale Manager.

The report is considered to be the first comprehensive UK-wide look into how language impacts business, with quantitative findings. By looking specifically at how willing and able UK SMEs were to embrace language and comparing this with how successful those businesses were in export markets, the report was able to uncover evidence of the level of significance language plays.

b2b.store provided insight to the report on our experiences helping UK SMEs to export overseas and our own export strategy and success.

For UK SMEs who wish to export, b2b.store can create an in-country, in-language B2B eCommerce store within a matter of days. As the report shows, the language element of the store plays a major factor in the success of the exporter. Coupled with b2b.store’s powerful eCommerce functionality, B2B businesses can typically see instant sales volume, with higher order values than through traditional offline structures.

The eCommerce functionality of b2b.store is universal and able to be deployed into virtually any international environment. As a result we have made b2b.store available in any location where there is demand, with the eCommerce solution’s language options meaning any business in any country can begin selling online to their audience in their own language, supplied and supported by our team in the UK.

b2b.store is already now available and active in multiple countries and languages, with seven new languages deployed recently within the space of eight weeks.

Recent deployments include a major wholesaler who exports to Europe. Facing multiple trading challenges caused by the pandemic and then further issues exporting following Brexit, they understood that an in-country, fully localised eCommerce presence for each of their European markets would be crucial to drive sales growth in these territories. Within 2 weeks of launching the English only version of the app to their clients, we were also able to provide a fully localised version for French market. With the immediate increase in usage found in the French market, the client then requested localised versions for Germany, Spain, Poland and Italy.

Whilst the uncertainty and increased legislation surrounding Brexit means that there are more questions to answer for UK SMEs looking to export, the experience of our clients and the findings of the report show that exporting still presents a very viable route to market and growth. Speed and language remain keys to success, along with a defined and proven eCommerce strategy.

For more information about b2b.store's language capabilities visit our Export page.