B2B technology solutions provider b2b.store has appointed Wholesale News Editor Chris Evans as Head of Communications.
Evans had headed up FWD’s official wholesale industry title since 2018, but left to join b2b.store in a newly created position leading on the business’s communication and content strategy.
As part of the role, Evans will produce more regular content on b2b.store’s own channels and oversee all external PR relationships – raising awareness of digital solutions in the wholesale sector and championing best practice from within b2b.store’s customer base.
Evans has a strong knowledge of the challenges wholesalers, distributors and manufacturers face thanks to his experience working on Wholesale News and as one of the key drivers behind the eWholesale Collective, an industry eCommerce collaboration made up of Red Bull, PepsiCo, Mars Wrigley and Diageo.
b2b.store CEO Rob Mannion believes adding Evans to a team already brimming with digital and wholesale knowledge will add an extra dimension to the business’s offering.
“I’m delighted to welcome Chris to the team, it’s a big step forward for b2b.store to have our own dedicated comms person to raise our profile,” said Mannion.
“Chris understands the sector and the role digital can play within it so he’s a great fit for what we were looking for and it’s a real coup for us that he agreed to come on board. As a result, you will be seeing and hearing a lot more about b2b.store in 2023 and beyond.”
Evans has a wide range of experience to call upon, having worked as an award-winning editor on content-marketing projects for several businesses such as Tesco, National Grid and Speedo, as well as writing for a number of nationals including the BBC, Guardian and Independent.
One of Evans’s first tasks will be to promote b2b.store’s array of subscription-based services – including B2B WhatsApp, open banking and digital advertising solutions – that have now been decoupled to allow customers to pick and choose what suits them best.
Previously, b2b.store offered a full-service solution, but by breaking that down into individual modules, it allows businesses to benefit from only what they need and integrate it seamlessly into their existing eCommerce platform with minimal fuss.
“The idea of getting my teeth into a new challenge really appealed and b2b.store’s new approach meant the opportunity this role provided was too good to turn down,” Evans said.
“I’ve been familiar with Rob and b2b.store since starting at Wholesale News in 2018 and feel the range of services on offer can’t be matched elsewhere in the sector – and by switching to a modular offering, it feels as though they’re on the cusp of something big. I wanted to be part of that.”