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Crisps, much-loved snack brand PepsiCo
split testing, Case study

PepsiCo case study

Digital Strategy Manager, Amber Madkour, explains how PepsiCo is using split testing to win online...

Chris Evans
Sep 21, 2023 12:39:00 PM
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wholesale, advertising, split testing

Sugro and PepsiCo announce split testing project

PepsiCo and Sugro have teamed up to improve their eCommerce performance as part of a new project...

Chris Evans
Mar 6, 2023 12:15:32 PM
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service, advertising, split testing

Digital glossary: What is split testing?

Getting the insight to improve online performance could be as easy as A, B, C

There are times when...

b2bstore
Feb 22, 2023 2:48:41 PM
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