The reasons why putting some budget behind your business's WhatsApp messaging will pay dividends
One of the most common questions we get when talking about our WhatsApp solution is to do with the value of using a paid-for service when there are two free versions out there. It's a query that makes a great deal of sense, but one that has an equally as understandable answer.
Whereas the consumer and free WhatsApp Business apps are aimed at casual and/or small business use, the version we use for B2B WhatsApp is a more powerful version that leverages the power of the WhatsApp Business API, which is tailored to medium- and large-sized businesses.
By using the API to create B2B WhatsApp, our service includes a host of business-friendly features that can enhance messages and improve engagement with your audience. The features include:
- All messages sent using B2B WhatsApp create private one-to-one conversations compared to using the free ‘groups’ feature that are open for all to view and reply to
- Schedule messages for when is best suited to your audience to get maximum engagement
- Get live business insights on message engagement and performance
- There is no limit to how many customers one message can hit, unlike broadcast (max 256) and groups (max 1024)
- Add calls to action, integrate ordering and use customer service chatbots to enhance experience
- Business verification provides greater credibility and assurance to customers
All of these features have played a role in B2B WhatsApp being named as a finalist in the Technology Initiative of the Year category at the 2024 Grocer Gold Awards, helping our customers improve the engagement of their marketing campaigns and messages.
To find out more about B2B WhatsApp and what it can do for your business, get in touch with rob.mannion@b2b.store and arrange a free demonstration.
