LET'S MEET KCS DIRECTOR, CHANDER
Hi Chander. Tell us a bit about yourself and KCS
We’re a food, drink and supplies wholesaler, but we have a much wider-ranging experience. Me and my business partner, Kiran, ran a company in a different sector previously and developed a lot of knowledge from there about how to operate a successful online business.
How have you achieved such a growth in online sales so quickly?
The success we've had comes down to how we've done the graphics and executed categories on b2b.store, as well as the overall app format. From our previous experience, we knew it was important for graphics to be clear and attractive, with each listing having a product image as part of the description. We have more than 50 categories, making it easier for customers to find what they want.
We took inspiration from a few wholesale eCommerce websites, but Bestway stood out. We noted how others did their CV classification, tried to implement ideas we had into KCS, mapped out all our products and laid down all the categories and sub-categories. We built it to the requirements we needed.
Is it a constant evolution?
We're testing extensively, so if I put something in a category, we'll always be checking it. As an example, we made all out-of-stock items invisible based on customer feedback and saw a 5-8% increase in order value as a result.