LET'S MEET EMMANUEL
Hi Emmanuel, can you tell me a little about PRITI; who are you and what do you sell?
We’re a wholesale distributor to corner stores based in Mexico City. We supply a wide range of goods to businesses in the Mexican informal sector; small stores, which are normally family-run and in Mexico make up about 30% of GDP. They often lack access to finance and best practice and may have low literacy and overall communication skills. We’re using technology to aid this communication, which is a really unique proposition in this marketplace.
What were you doing before using b2b.store?
Because there’s no set way of how each business in the informal sector works, there was a range of things happening before we launched the ecommerce store. For example, historically some customers would have to get an Uber to pick up their goods from us. They would leave the Uber running whilst they collected their order, load it in and take it back to the shop. Now we have the added value of being able to let them order online and deliver to them.
Can you tell us about your move to b2b.store and how it’s helped your business?
In Mexico B2B hadn’t really adopted ecommerce, so we were one of the first to offer it and were maybe even a little bit early. That meant that we were ready for right now though, which is the perfect time and ecommerce is taking off more. When we launched there were only two or three other players trying to do what we did. Now in the last few months several companies are trying to do ecommerce with the kind of stores we do business with.