How has customer adoption gone? Did you have to work hard to get customers using the platform?
When you spoke about eCommerce with businesses five months ago, out of every ten, perhaps nine were hesitant to order through eCommerce, but now conversations are much easier. Out of ten now, I would say six want to use eCommerce. And from now it will only grow even more.
Your store was built in your audience’s native language. Was that important to your success and how important do you think it was?
I would say for sure it was important and by far it may have been the most important factor. The audience we speak to would not know even the very basic English words you need to use the eCommerce store, like ‘exit’, for example. It was crucial to get the language right and we did.
Any final thoughts or next steps for you on b2b.store or the process?
The next steps for us will be in terms of pricing on the operational side. We’re going to have one person to constantly benchmark the prices, to make sure we compete on the prices we offer. It might seem a small detail, but it’s a large advantage from the eCommerce – as soon as we put up to date prices on the store, revenues increased, so having constantly refreshed prices will help us to provide those prices to the audience instantly. It’s a very price-sensitive market, even a few cents make a huge difference so having the ability to update these instantly will mean we can be very competitive, particularly on the top 20% of items we sell. We’re giving the perception of a good price instantly and people are acting on that pricing instantly as well.
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