Promote your products with powerful advertising within your eCommerce
The b2b.store advertising module empowers clients to post engaging adverts into the b2b.store eCommerce module, or into your own existing eCommerce platform. Adverts will help increase your sales and can also be the source of new income streams from your suppliers who want to invest in your digital channel to promote their own products.
Our powerful advertising module allows you to deploy a range of advert formats or product carousels into customisable areas of your eCommerce platform.
The advertising module can be upgraded to allow adverts to be scheduled to appear at a time and date of your choosing. Adverts can be targeted to users who fit a certain profile and for the more serious digital marketeers, all adverts can be a/b tested in real-time, allowing you to quickly see which adverts are performing the best.
First and foremost effective advertising will allow you to increase sales. By highlighting a specific product or offer to your customers, you can ensure that it has maximum visibility and will increase the chance of the product being selected compared to being selected from a large product inventory.
When used effectively, digital advertising is more powerful than traditional print advertising, as you can associate an advert with a product and with the ability to instantly purchase that product. Metrics are then immediately available to assess the return on investment associated to the advert.
Supercharge your Adverts
The b2b.store advertising module empowers users to supercharge their adverts in a number of ways. Adverts can be posted into multiple slots within the eCommerce environment and in a variety of formats including video. Powerful "Calls to Action" can be positioned on the advert such as "Add to Basket" or "Add to Custom Shopping List".
Adverts can also be targeted to specific segments of your user base, meaning you will not be sending adverts to customers who would never purchase the product you are advertising.
What is A/B Testing?
A/B testing is where adverts can be posted simultaneously with each other in the same position. Half of your audience would view one advert and the other half of your audience would see the second advert. This allows you to immediately understand which advert is performing better than the one it is being compared to. You can then build on the more effective advert and then you can iterate again and again ensuring that your digital adverts are constantly improving. The b2b.store advertising module provides a dashboard that allows you to see how the adverts are performing in real-time.
For SME B2B businesses who want to get started online or enterprise customers who want to evaluate b2b.store.
For businesses who want an online experience built specifically for B2B environments not B2C ones.
For B2B businesses who want all of the functionality of advanced online experiences with none of the complexity.