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ProConnect

Customer service, ordering and marketing for the wholesale trade. On WhatsApp, the phone and the web.

The AI Service Agent answers every enquiry, on WhatsApp and on the phone. Your web store and app take the orders. WhatsApp carries the promotions, the updates and the payment links. Start with one; add the rest as your systems connect.

Book a demo Talk to us on WhatsApp

Start simple. Add the rest when you’re ready.

ProConnect Service Agent answering a trade enquiry on WhatsApp and the phone

ProConnect Service Agent

Every trade enquiry answered on WhatsApp and the phone, in any language, 24/7. Works alongside your existing phone system and customer service team, and hands over when it should. Runs on the WhatsApp Business App or the WhatsApp Business API. Live in days.
74% of enquiries resolved with no human handoff. How the Service Agent works

ProConnect Commerce wholesale ordering on laptop and mobile

ProConnect Commerce

Web store and native app built for B2B, not adapted from retail: customer-specific pricing, full catalogue, ERP integration, pay by bank link. Built-in advertising lets suppliers promote trade offers to your customers. Runs on its own or alongside WhatsApp.
£15m+ of orders a month. See web and app ordering

WhatsApp marketing campaign reaching local shops

WhatsApp Marketing

Promotions customers can act on, order and delivery updates, surveys and order forms in the message – to tens of thousands of trade customers at once.
Up to 46% click-through on trade promotions. How WhatsApp marketing works

Who is ProConnect for?

Wholesalers & Distributors – Take orders on the web, the app and WhatsApp; answer customers on WhatsApp and the phone; send promotions that get read.

Suppliers & Brands – Reach every retailer directly on WhatsApp: compliance checks, activations and loyalty, without a rep visit.

I’m a wholesaler | I’m a supplier

ProConnect in numbers

%
click-through on WhatsApp trade promotions
.5m
B2B WhatsApp messages a month
%
of inbound enquiries handled by AI with no human handoff
£ m+
of orders processed a month for our customers

More than customer engagement. Commercial execution.

ProConnect helps your team capture more orders, answer routine queries with AI and improve cash collection – on the web, the app, WhatsApp and the phone.

Book a demo

Early access: ProConnect Service Agent on the phone

The Service Agent now answers calls as well as WhatsApp, on your existing number, alongside your team.

  • Answers trade calls in a British voice, at conversational speed
  • Takes orders as tasks for your sales office and books meetings
  • Routes everything else to the right person, with the customer’s details
  • Runs alongside your answerphone, so you can try it without changing anything

Register for early access

Free downloadable B2B guides

Free guides for wholesalers, distributors and supplier brands exploring AI, WhatsApp and digital B2B growth.

Introducing AI in Wholesale

(in assoc. with Mars Wrigley)

WhatsApp in Wholesale guide

(in assoc. with Mars Wrigley)

eB2B Playbook Quick Commerce guide

(in assoc. with Mars Wrigley)

eB2B Perfect Content guide

(in assoc. with Mars Wrigley)

Driving ROI with WhatsApp

(in assoc. with Mars Wrigley)

The latest news and updates from b2b.store

Wholesale sales office at dawn, the first calls already answered before staff arrive
36% clicked in 24 hours: one WhatsApp promotion to 8,540 retailers, against a 3% email average
Hand holding a smartphone in a cash and carry aisle

ProConnect Offices 13 B & C, Innovation Centre, Warwick CV34 6UW, UK
Email: hello@b2b.store • Tel: +44 (0)1926 298867
© 2026 B2B Store • Company No. 03956929

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