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ProConnect

Ordering, marketing and customer service for the wholesale trade. On WhatsApp, the phone and the web.

Your trade store and app take the orders, and your reps can order on the visit. WhatsApp carries the promotions, the updates and the payment links. The AI Service Agent answers every enquiry, on WhatsApp and on the phone. Start with one; add the rest as your systems connect.

Book a demo Talk to us on WhatsApp

Start with any one. Add the rest when you’re ready.

ProConnect Commerce wholesale ordering on laptop and mobile

Ordering: ProConnect Commerce

A trade store that sells, not just takes orders. An open catalogue brings new customers in, AI Insights show them what to stock this week, and suppliers fund promotions on every page. Customer-specific pricing, ERP integration and pay by bank underneath. Runs on its own or alongside WhatsApp. Add Rep ordering so your reps can order on the visit.
£15m+ of orders a month. See ProConnect Commerce

WhatsApp marketing campaign reaching local shops

WhatsApp marketing

Promotions customers can act on, order and delivery updates, surveys and order forms in the message – to tens of thousands of trade customers at once.
Up to 46% click-through on trade promotions. How WhatsApp marketing works

ProConnect Service Agent answering a trade enquiry on WhatsApp and the phone

Customer service: ProConnect Service Agent

Every trade enquiry answered on WhatsApp and the phone, in any language, 24/7. Works alongside your existing phone system and customer service team, and hands over when it should. Runs on the WhatsApp Business App or the WhatsApp Business API. Live in days.
74% of enquiries resolved with no human handoff. How the Service Agent works

Who is ProConnect for?

Wholesalers & Distributors – Take orders on the web, the app, WhatsApp and through your reps; send promotions that get read; answer customers on WhatsApp and the phone.

Suppliers & Brands – Reach every retailer directly on WhatsApp: compliance checks, activations and loyalty, without a rep visit.

I’m a wholesaler | I’m a supplier

ProConnect in numbers

%
click-through on WhatsApp trade promotions
.5m
B2B WhatsApp messages a month
%
of inbound enquiries handled by AI with no human handoff
£ m+
of orders processed a month for our customers

More than customer engagement. Commercial execution.

ProConnect helps your team capture more orders, answer routine queries with AI and improve cash collection – on the web, the app, WhatsApp and the phone.

Book a demo

Early access: ProConnect Service Agent on the phone

The Service Agent now answers calls as well as WhatsApp, on your existing number, alongside your team.

  • Answers trade calls in a British voice, at conversational speed
  • Takes orders as tasks for your sales office and books meetings
  • Routes everything else to the right person, with the customer’s details
  • Runs alongside your answerphone, so you can try it without changing anything

Register for early access

Free downloadable B2B guides

Free guides for wholesalers, distributors and supplier brands exploring AI, WhatsApp and digital B2B growth.

Introducing AI in Wholesale

(in assoc. with Mars Wrigley)

WhatsApp in Wholesale guide

(in assoc. with Mars Wrigley)

eB2B Playbook Quick Commerce guide

(in assoc. with Mars Wrigley)

eB2B Perfect Content guide

(in assoc. with Mars Wrigley)

Driving ROI with WhatsApp

(in assoc. with Mars Wrigley)

The latest news and updates from b2b.store

The ProConnect dashboard shown on a monitor, with WhatsApp marketing, Conversations, eCommerce and Payments charts
A printed wholesale product brochure on a desk beside a phone showing a WhatsApp chat answering a question about the offers in it.

ProConnect 1 Arden Court, Arden Street, Stratford-upon-Avon CV37 6NT, UK
Email: hello@b2b.store • Tel: +44 (0)1926 298867
© 2026 B2B Store • Company No. 03956929

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