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ProConnect

Customer service, ordering and marketing for the wholesale trade. On WhatsApp, the phone and the web.

The AI Service Agent answers every enquiry, on WhatsApp and on the phone. Your web store and app take the orders. WhatsApp carries the promotions, the updates and the payment links. Start with one; add the rest as your systems connect.

Book a demo Talk to us on WhatsApp

Start simple. Add the rest when you’re ready.

ProConnect Service Agent

Every trade enquiry answered on WhatsApp and the phone, in any language, 24/7. Hands over to your team when it should. Live in days.
74% of enquiries resolved with no human handoff. How the Service Agent works

ProConnect Commerce

Web store and native app built for the trade: customer-specific pricing, full catalogue, ERP integration, pay by bank link. Runs on its own or alongside WhatsApp.
£15m+ of orders a month. See web and app ordering

WhatsApp Marketing

Promotions customers can act on, order and delivery updates, surveys and order forms in the message – to tens of thousands of trade customers at once.
12% click-through, four times B2B email. How WhatsApp marketing works

Who is ProConnect for?

Wholesalers & Distributors – Take orders on the web, the app and WhatsApp; answer customers on WhatsApp and the phone; send promotions that get read.

Suppliers & Brands – Reach every retailer directly on WhatsApp: compliance checks, activations and loyalty, without a rep visit.

I’m a wholesaler | I’m a supplier

ProConnect in numbers

+
wholesalers and FMCG brands live
.5m
B2B WhatsApp messages a month
%
of inbound enquiries handled by AI with no human handoff
£ m+
of orders processed a month for our customers

More than customer engagement. Commercial execution.

ProConnect helps your team capture more orders, answer routine queries with AI and improve cash collection – on the web, the app, WhatsApp and the phone. Voice is available now in early access on your existing number: read how it works.

Book a demo

Coming soon: ProConnect Loyalty

Rewards that keep trade customers coming back – run on WhatsApp.

  • Customers earn points every time they buy
  • Retailers earn points for compliance checks – a photo of the range on shelf, sent on WhatsApp
  • Points redeem with the wholesaler or for external rewards
  • Suppliers fund boosts on their lines – double or quadruple points

Register your interest

Free downloadable B2B guides

Free guides for wholesalers, distributors and supplier brands exploring AI, WhatsApp and digital B2B growth.

Introducing AI in Wholesale

(in assoc. with Mars Wrigley)

WhatsApp in Wholesale guide

(in assoc. with Mars Wrigley)

eB2B Playbook Quick Commerce guide

(in assoc. with Mars Wrigley)

eB2B Perfect Content guide

(in assoc. with Mars Wrigley)

Driving ROI with WhatsApp

(in assoc. with Mars Wrigley)

The latest news and updates from b2b.store

Wholesale sales office at dawn, the first calls already answered before staff arrive
36% clicked in 24 hours: one WhatsApp promotion to 8,540 retailers, against a 3% email average
Hand holding a smartphone in a cash and carry aisle

ProConnect Offices 13 B & C, Innovation Centre, Warwick CV34 6UW, UK
Email: hello@b2b.store • Tel: +44 (0)1926 298867
© 2026 B2B Store • Company No. 03956929

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