KCS Cash and Carry

KCS Cash & Carry is a wholesale business in Hayes, Middlesex that has grown its footprint in the Greater London area since the Covid-19 pandemic

KCS is a food, drink and supplies wholesaler, that has a much wider-ranging experience. Chander Singh and his business partner, Kiran, ran a company in a different sector previously and developed a lot of knowledge from there about how to operate a successful online business.

Growth has been quite quick. According to Chander Singh, Co-Founder of KCS. “The success we have had comes down to how they we have created the graphics and executed categories on b2b.store, as well as the overall app format. From our previous experience, we knew it was important for graphics to be clear and attractive, with each listing having a product image as part of the description. We have more than 50 categories, making it easier for customers to find what they want.”

Chander has modelled KCS on other websites.

“We took inspiration from a few wholesale eCommerce websites, but Bestway stood out. We noted how others did their CV classification, tried to implement ideas we had into KCS, mapped out all our products and laid down all the categories and sub-categories. We built it to the requirements we needed.”

KCS is constantly evolving as Chander explains: “We’re testing extensively, so if I put something in a category, we’ll always be checking it. As an example, we made all out-of-stock items invisible based on customer feedback and saw a 5-8% increase in order value as a result.”

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KCS’s success with b2b.store

of overall KCS turnover from online within four months of launch

customer adoption in the first four months post-launch

increase in online sales from end of month one to end of month three

“You can see that 60% of our online customers are there by recommendation, which we’ve achieved by asking our customers to suggest the links to any service or promotion we’re offering to people in their networks and asking them to place an order with us.”

CHANDER SINGH
CO-FOUNDER, KCS CASH & CARRY

How have KCS driven customers to use B2B eCommerce?

Chander Singh, Co-Founder, explains how they have got customers on board with B2B eCommerce

You had 38% customer adoption online within four months of launching. How did you achieve this?

We’ve created a video that I give to customers that’s an idea of how efficient and how quickly you can place an order, and include the link to our b2b.store in our email signatures. We also use WhatsApp and share weekly offers with our customers which gets good traffic – when customers see the offers, they register for the portal. You can see 60% of our online customers are there by recommendation, which we’ve achieved by asking our customers to suggest the links to any service or promotion we’re offering to people in their networks and asking them to place an order with us.

What do your customers love about b2b.store?

For our bigger customers, the b2b.store is basically a time saver for them because they shop our products without coming into the depot – all they need to do is send the order across, we’ll do the heavy lifting and they just come to collect it. It’s easy to access and gives the customer peace of mind that everything will be taken care of.

Do you have any more plans for future development?

The next step will be to launch a website with good SEO that will link directly to our eCommerce. I’ve seen big brands such as Hollister, Asos and Asda do this pretty much day in and day out, so I’ll take some ideas from them and try to implement that into what we’re doing at KCS.