The B2B digital solutions specialist
Mars Wrigley is the world’s leading manufacturer of chocolate, chewing gum, mints and fruit confectionery – marking them out as one of the biggest players in the food and drink wholesale industry.
As part of this status, Mars are thought leaders on various important topics and want to position themselves as the go-to confectionery supplier when it comes to eCommerce advice, supporting retail customers to increase sales and engagement online.
A key element of this is to provide tangible guidance across the estate, so Mars decided to pair up with b2b.store to do just that – creating an eB2B Playbook that explained and advised wholesalers on one of the big emerging technologies in the sector, WhatsApp.
It was decided that the Playbook would take two forms, a 16-page printed brochure that could break down the opportunity in detail and thoroughly explain how to use WhatsApp to increase sales, and a presentation deck that would provide a top-line summary. In tandem, these two pieces of literature would be valuable educational tools.
The two teams worked together to plan out the content that needed to be covered, with b2b.store’s content and design specialists creating the collateral, before fine tuning with Mars to get the messaging and look and feel right.
Why did Mars Wrigley decide on this content strategy for the eB2B Playbook?
The eB2B team at Mars Wrigley wanted to confirm their position as one of the most influential voices in the sector and identified WhatsApp as an area that deserved more attention. They came to b2b.store asking for a solution they could share with wholesalers, deciding on a longer-form option to provide a comprehensive guide, alongside a presentation deck that allowed them to introduce the technology quickly and easily. This way, they provided content that was accessible for all needs.
What are b2b.store’s content credentials?
The team at b2b.store includes an array of content skills – from strategy and copy, to design and video production. The team has experience working for several big brands in this sector and beyond, and has been individually been recognised with a number of award wins and shortlists.
What is the process for a content project?
Whether you have a clear idea of what you want or simply a challenge you need advice on, a session with our team will help to bring your idea to life. Once a vision is agreed on, b2b.store’s team content experts will set to work to produce a first draft, which can then be edited and amended to hit the exact requirement.
Understand who you’re targeting and how you want them to act after using your content
Agree with b2b.store’s content team on the best way to convey message to your audience
Work with our content specialists to produce the best possible product
© 2025 B2B Store
Email: hello@b2b.store • Tel: +44 (0)1926 298867