Why is B2B eCommerce the best solution to offer your membership?
It’s tailored for online B2B ordering and offers all the functions you’d expect, such as a clear layout of categories and custom lists to help repeat ordering, but is also a realistic price for wholesalers working on tight margins to adopt. B2B eCommerce isn’t one size fits all and wholesalers can use it in whichever way they see fit, but the addition of digital advertising and split testing to refine different variables make it a powerful tool if used to its full potential.
What has member uptake been like?
Several of our members have introduced B2B eCommerce, with two real stand-out examples, The Soft Drinks Company and R&I Jones, with both wholesalers processing tens of thousands of orders since first launching in 2021 – and their year-on-year revenues are still increasing every month, which shows how the service continues to establish itself over time to become a significant share of a wholesaler’s business.
What is your role your role as a buying group in terms of digital?
As well as working with b2b.store and our members to explore new opportunities and analyse recent figures, we agree activity with suppliers that will benefit the entire membership. That includes providing group-wide digital advertising to appear on all Sugro members’ eCommerce platforms and running split tests on any number of different variables to discover which artwork, product description or call to action has the biggest impact on sales.
FEATURED IMAGE CREDIT: PETER BOND VIA UNSPLASH.COM