LET'S MEET PAUL
Hey Paul, what does The Soft Drink Company sell?
We sell wholesale food, soft drinks, snacks and other groceries to places like convenience stores, post offices and leisure centres.
What were you doing before adopting b2b.store?
Before b2b.store, we used the traditional route and took all of our orders through telesales. We then decided to move to e-commerce in 2018, where we had an online ordering system but it wasn’t what we needed it to be and the system itself was quite poor. In April 2020 we decided to choose a more reliable technology partner and released our online store and app through b2b.store.
Can you tell us about your move to b2b.store and how it’s helped your business?
We now operate both online and through an app where previously, we relied on telesales to take orders from customers for various items. With b2b.store, we’ve removed the need for a person to physically take an order and we've put the control back into the hands of the customer. Our competitors still have their physical stores where customers can walk around and purchase goods, we’ve moved all of that online.