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ProConnect — ERP-Connected AI Agents for Wholesale Commerce

Turn WhatsApp, voice, web and email conversations into orders, payments and customer service actions — using live ERP context, customer pricing, stock and account data.

One AI layer across every customer touchpoint.

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Intelligent Customer Engagement

Send personalised, two-way communications across email, messaging and mobile.

AI helps create content, recommend next-best actions and automate follow-ups — so every customer interaction feels relevant and timely.

Engagement that drives repeat business.

Send time-sensitive offers and supplier deals
Push traffic to eCommerce, depots or your sales team
Run pre-sell campaigns and collect early demand
Track performance with ProAgent’s campaign insights
Manage WhatsApp, email, push and in-app messaging from one screen
Monitor results and ROI right down to SKU level

Why WhatsApp

  • 98% of messages are opened
  • 75% of buyers prefer messaging over phone or email
  • Campaigns typically outperform email and SMS

What it is delivering

  • 9% average spend uplift (compared to promotions sent via SMS)
  • Pre-sell success with KP Snacks and Sugro
  • Supporting the UK’s largest Wholedsalers and global brands

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Ordering and Sales

Make it easy for customers to order, reorder or ask for what they need — in the channel they already use.

AI-assisted ordering in every channel — chat, voice, photo or web.
ProConnect turns everyday customer messages into completed orders. A customer can send a voice note, a photo, or simply say “same as last time” — and the AI agent captures intent, checks live pricing, stock and terms, handles substitutions where needed, and completes the workflow with human handoff only when it adds value.

  • Order via WhatsApp, web, app, email, SMS or voice
  • Understand voice notes, photos and unstructured requests
  • Handle repeat orders and context-aware reordering
  • Prompt smarter basket-building with relevant recommendations
  • Use ERP-synced pricing, stock and terms for accurate execution
  • Pass full context to a sales rep when handoff is needed

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Smarter Service & Support

Give customers instant help on the questions that create the most workload for your team.

ProConnect automates routine service flows such as order updates, delivery queries, invoice requests, account questions and payment prompts — while routing complex or high-value cases to the right person with full context.

Better service without adding headcount.

Run live chat and ticketing linked to campaigns and orders
Automate first-line support with instant knowledge base replies
Prioritise enquiries with AI triage and sentiment alerts
Keep high-value customers informed and supported

Why choose ProConnect?

The AI-First B2B Engagement Platform

Not bolt-on automation. ProConnect is built around an AI agent that handles conversations, actions and follow-ups across the full customer journey.

Every Channel, Connected
Web, WhatsApp, voice and outbound campaigns — all working from one shared context, so customers get a consistent experience and teams stay aligned.

Built for FMCG + Complex B2B
Account pricing, big catalogues, ERP sync, multi-user accounts and high-volume ordering — designed for brands and wholesalers, not simplified retail.

Drives Revenue as Well as Efficiency
Proactive reordering, contextual recommendations and faster buying flows increase conversion and basket size — while reducing service load.

Enterprise-Ready, With Governed AI
ISO 27001 and ISO 42001 certified, GDPR compliant, and built to scale — so your security team and procurement can sign off with confidence.

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Email: hello@b2b.store • Tel: +44 (0)1926 298867
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