The B2B digital solutions specialist
Brands and suppliers are using ProConnect to influence customers with direct campaigns that drive compliance, activation and sales
Suppliers invest in websites, campaigns and field activity – but consistent retailer engagement (and measurable behaviour change) is still hard to achieve. The challenge isn’t effort – it’s that many tools are one-way or low-adoption:
WhatsApp provides that missing pull channel – and ProConnect turns it into structured programmes, proof and measurement.
Across what we hear in-market and what we see in live programmes, one thing is consistent: retailers want to be engaged in WhatsApp because it’s simple and familiar.
No downloads. No logins. No training.
Just a channel they already use for work.
Coming soon: ProConnect Loyalty. Retailers earn points for every compliance check they send on WhatsApp – a photo of your range on shelf – and redeem them with their wholesaler or for external rewards. Register your interest.
ProConnect’s AI helps your team go from idea to live programme in minutes, without losing brand control.
With it you can:
Brand-safe creative options: by default, assemble creative using approved templates and your asset library. If you choose to enable AI-assisted image creation, it can be constrained by brand rules and routed through approval workflows.
Backed by hands-on experience running supplier programmes across convenience and foodservice – so you move faster and avoid common pitfalls.
Define the retailer/operator universe and segment it (often 500-2,000 for a first pilot).
Choose the outcome you want to change, such as compliance, distribution/ranging, or promotion participation.
Run the pilot from your own WhatsApp Business account/number, with a clear join flow and opt-out. We help you design onboarding so participants understand the value.
Create an exposed group (WhatsApp programme) and a control group (no WhatsApp), so results are credible.
Create the WhatsApp programmes that drive the behaviour – mixing outbound messages with interactive flows and evidence capture where needed.
Operate, optimise and learn in cycles – improving content, timing and follow-ups based on performance.
Report on uplift, cost per outcome, operational learnings, and what a rollout looks like.
This is for supplier and brand teams responsible for influencing retail and operator outcomes, including:
If your goal is to influence convenience retailer behaviour – or foodservice operator behaviour – ProConnect is built for you.
No. Everything runs in WhatsApp.
ProConnect leverages the WhatsApp Business Platform (often called the WhatsApp Business API), which is designed for compliant business messaging at scale – with templates, opt-in management, reporting and team access. Free WhatsApp is built for personal use and does not give you the control or scalability suppliers need.
Yes. Programmes run from your own brand/supplier WhatsApp Business account/number. We support setup and configuration and then run the programmes through ProConnect.
Yes. Participants must choose to join (opt in). We design clear join steps so they understand the value and can opt out easily.
Recruitment is often the hardest part. We provide proven acquisition playbooks and can work with partner networks (for example field agencies, wholesalers, symbol groups or existing touchpoints) to drive opt-ins at scale.
They help you design, build and optimise programmes – generating schedules, campaign structure and on-brand messaging, and turning performance data into clear next steps.
Yes – if you choose to enable it. Most brands start with approved templates and asset libraries. When AI-assisted image creation is enabled, it can be constrained by your brand guidelines and routed through review/approval before anything is used.
No. It’s about execution: compliance, activation, support and measurable behaviour change. Marketing is one use case, not the whole value.
No. Everything runs in WhatsApp.
ProConnect leverages the WhatsApp Business Platform (often called the WhatsApp Business API), which is designed for compliant business messaging at scale – with templates, opt-in management, reporting and team access. Free WhatsApp is built for personal use and does not give you the control or scalability suppliers need.
Yes. Programmes run from your own brand/supplier WhatsApp Business account/number. We support setup and configuration and then run the programmes through ProConnect.
Yes. Participants must choose to join (opt in). We design clear join steps so they understand the value and can opt out easily.
Recruitment is often the hardest part. We provide proven acquisition playbooks and can work with partner networks (for example field agencies, wholesalers, symbol groups or existing touchpoints) to drive opt-ins at scale.
They help you design, build and optimise programmes – generating schedules, campaign structure and on-brand messaging, and turning performance data into clear next steps.
Yes – if you choose to enable it. Most brands start with approved templates and asset libraries. When AI-assisted image creation is enabled, it can be constrained by your brand guidelines and routed through review/approval before anything is used.
No. It’s about execution: compliance, activation, support and measurable behaviour change. Marketing is one use case, not the whole value.
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