WhatsApp-first ordering and customer service for wholesalers and distributors

Take orders, answer customers and collect payment on WhatsApp – with your web store and app alongside.

WhatsApp first. Web, app, email and SMS alongside.

Your customers already use WhatsApp every day, so that’s where ProConnect starts: promotions they can act on, orders straight from a message, and AI that answers questions on stock, orders and accounts around the clock, in their own language. Your web store and app handle full-catalogue ordering alongside it, with email and SMS when you need them – and AI voice agents are coming soon.

81%open rate on a UK wholesaler’s WhatsApp promotion

21%engaged with the in-message order form

35,000customers ordering online at one national wholesaler

THE PROBLEM

Wholesale is high volume and operationally complex — but customers still expect speed and simplicity. ProConnect helps you deliver a modern experience without adding pressure to your team.

Customers want instant answers on orders, deliveries and accounts

Reordering needs to be fast, not another admin job

Sales teams need better engagement, not more chasing

Finance teams need less manual credit control and faster reconciliation

What is ProConnect?

One platform for promotions, ordering, customer service and payments, with WhatsApp at the centre.

ProConnect links each customer conversation to what happens next – from promotion to order to invoice to payment. It covers:

Promotions customers can reply to and act on, not one-way broadcasts
Ordering and reordering on web, app and WhatsApp
Support and account queries (orders, deliveries, balances, invoices)
Payments and credit control (pay-by-bank links and payment status)

Wholesale customer service manager at a laptop with the ProConnect dashboard open beside a phone

ProConnect Service Agent: 24/7 AI customer service on WhatsApp

Customers can ask about stock, orders, deliveries and their account at any time, in their own language. The ProConnect Service Agent answers from your live data and hands over to your team when needed. Ordering runs through WhatsApp order forms, your web store and app.

Stock and product questions answered from live data
New customer registrations captured in the chat
Human handover with the full conversation, so nobody repeats themselves

Account questions: balances and outstanding invoices
Pay-by-bank links sent in the same chat
Reporting: see what customers ask about and how many queries the AI resolves

Promotions that get seen and acted on

Send offers with clear buttons customers can tap:

View this week’s offers
Reorder favourites
Add promoted lines to basket
Message my rep or request a call-back

See who opened, tapped and ordered, and follow up with the customers who engaged.

Retail customer browsing wholesale promotions on a phone at the counter

Shop owner at the till placing a stock order on a tablet

Ordering that fits how customers buy

Customers order straight from a WhatsApp message, or on your web store or app when they want the full catalogue – they choose.

Order from a WhatsApp message: tap the offer, choose quantities, confirm
Customer-specific pricing and deals from your ERP
A link to your web store or app when customers want the full catalogue and their account

Foodservice menu builder
Help caterers plan menus and create stock-aware orders in minutes, with substitutions where items are unavailable.

Menus generated for events, covers and budgets
Stock-aware suggestions and alternatives
One-click order creation and confirmation

Online ordering also cuts depot runs and CO₂ – see our sustainability impact.

Customer service that scales

Take pressure off your phones and inbox:

Answers on orders, deliveries, stock and accounts from your live data
Messages from your team to keep customers informed
24/7 AI support in the customer’s own language, with human handover when needed

Wholesale customer service adviser on a headset handling customer queries

Depot manager and sales rep reviewing a routed customer query on a laptop in the warehouse

Rep routing

Hand conversations to the right person by account, depot, category or urgency:

Sales query → assigned rep
Delivery issue → service queue
Large order or special pricing → senior sales

Payments: pay-by-bank (Open Banking)

Make it easy for customers to understand what they owe – and pay instantly.

Account and invoice enquiries: balance, amount owed, outstanding invoices
Instant payment links: send by WhatsApp, email or SMS with clear status
Credit control: send payment links when invoices fall due and track who has paid

Result: faster cash collection and less admin for finance and customer service.

Credit controller at a laptop sending a pay-by-bank payment link, phone in hand

Supplier and wholesaler teams reviewing a funded promotion on a tablet in the warehouse

Supplier-funded activations

Earn revenue from suppliers who pay to promote their products to your customers – targeted launches and featured offers, with results you can report back. See how brands use ProConnect.

Coming soon: ProConnect Loyalty
Reward your customers every time they buy. They earn points on WhatsApp or your web store, and redeem them with you or for external rewards – with suppliers funding boosts on their lines. Register your interest.

Integrations

Connect ProConnect to your ERP and ordering platform so every answer and order is accurate: customer-specific pricing, deals and terms, availability, order status, invoices and account context.

Wholesale operations manager checking connected ERP order data on a laptop in the depot

Frequently asked questions

Do customers need to download anything to use WhatsApp?

No – customers already have WhatsApp. They join your official channel and opt in. They can mute or opt out at any time.

How do customers join your WhatsApp channel?

Share a join link or QR code at key touchpoints (in-depot, invoices, emails, app banners). Customers tap once to join and opt in.

Do customers need to download an app?

Not for WhatsApp, email or SMS. The app is optional for customers who want push notifications and a full in-app ordering and account experience.

Can customers order without leaving WhatsApp?

Yes – customers choose products and quantities and confirm the order in a WhatsApp order form. Your web store and app are there when they want the full catalogue and account tools.

Does ProConnect replace our ordering platform?

It can run alongside your current web or app ordering or become a broader ordering layer across channels – depending on how you want to deploy it.

Is this just WhatsApp marketing?

No – ProConnect covers promotions, ordering, support and payments across web, app and WhatsApp, with AI customer service and reporting.

How is this different from free WhatsApp or WhatsApp groups?

Free WhatsApp and WhatsApp groups are not built for running a business channel at scale. ProConnect uses Meta’s official WhatsApp Business Platform, with opt-in, order forms, team access and reporting.

Can ProConnect’s AI really create campaigns and support customers at the same time?

Yes – the ProConnect Assistant helps your team build campaigns and order forms, while the ProConnect Service Agent answers routine customer questions and hands over to a person when needed.

Can we send pay-by-bank links by WhatsApp or on invoices?

Yes – share payment links or requests by WhatsApp, SMS or email, and include a consistent link on invoices and PDFs.

What happens when a customer needs a human?

The ProConnect Service Agent hands the conversation to the right person on your team, with the full chat history.

See it working for a real wholesaler

Promotions → ordering → service → payments, through WhatsApp, your web store and your app.

Request a demo