Sustainability at ProConnect

Cleaner trade. Smarter operations. Measurable CO₂ savings.

We believe profitability and sustainability go hand in hand. By replacing paper processes, phone calls and depot visits with digital workflows, we help wholesalers and suppliers cut thousands of tonnes of CO₂ a year – while improving service for every customer.

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Why it matters

Wholesale is one of the most carbon-intensive parts of the supply chain. Delivery vehicles, printed promotions and in-person store visits all add up. With ProConnect you can digitise those processes, cut waste and reduce CO₂ from day one.

Where the savings come from

These examples come from customer programmes running on ProConnect today.

Low-carbon ordering

Replacing cash and carry collections with online ordering allows centralised delivery routes
35,000 customers at a large national wholesaler now order online
That saves around 4,320 tonnes of CO₂ a year
Equivalent to taking over 2,000 petrol cars off UK roads

Paperless promotions

Printed catalogues replaced with WhatsApp campaigns
A printed catalogue generates around 43 g CO₂; a WhatsApp message around 0.02 g
For example, moving 10,000 customers to WhatsApp saves 0.43 tonnes per campaign – around 22 tonnes a year on weekly campaigns

Digital customer service

WhatsApp, AI self-service and order updates replace phone calls and paperwork
A digital interaction uses a fraction of the energy of a phone call
No printed dockets or forms
Every interaction is stored and searchable for ESG reporting

AI-powered compliance (pilot)

WhatsApp and AI handle routine in-store checks
In one trial, 109 reps made around 300,000 store visits a year
Moving routine checks to the AI agent could avoid up to 5.5 million km of driving – around 880 tonnes of CO₂
Reps still visit when needed; routine checks happen instantly

CO₂ savings you can measure

Process	Estimated CO₂ saving	Other benefits
Digital ordering	4,320 t a year	Faster replenishment, higher average order value
AI compliance checks (pilot)	Up to 880 t a year	Verifiable data, faster issue resolution
Paperless promotions	~22 t a year (10,000 customers, weekly)	Real-time tracking, measurable ROI
Digital support	A fraction of the energy of a phone call	24/7 availability, instant order updates

Figures based on live customer data and UK government (DESNZ) emissions factors. Contact us for an estimate for your business.

Ready to reduce CO₂ and cost?

Whether you’re working towards net zero or simply looking for practical ways to cut CO₂, ProConnect gives you measurable results. Talk to us about how your next order, campaign or store check can make a difference.

Let’s build a lower-carbon supply chain together.

The B2B digital solutions specialist