We have just shipped another huge release for the b2b store. The storefront has been given a refreshed look and feel that brings it in line with modern B2B design standards, and we have added a new portal layer that gives your customers a single place to manage everything they do with you, from buying to paying.

There are two parts to this story.

Part 1: A refreshed look and feel

This is not a workflow change. The ordering, account and admin flows your customers already know remain exactly as they were. What has changed is how the storefront looks and feels.

B2B e-commerce has matured. Professional buyers now expect the same visual standards they get from the best consumer experiences, only with the structure and depth that wholesale buying requires. The new design reflects that expectation.

The interface has been brought up to current best practice for B2B UI: a cleaner information hierarchy, modern typography, more confident use of space, and a calmer, more contemporary visual language across the storefront. The result is a store that feels lighter, more polished, and more professional, without asking your customers to relearn anything.

Part 2: A complete end-to-end customer portal

The second half of this release transforms the b2b store from a place where customers place orders into a true end-to-end portal.

Customers can now see their invoices directly inside the store. There is no need to chase a separate email, log into a finance system, or wait for a printed copy in the post.

They can see their sales ledger alongside those invoices: what has been ordered, what has been paid, and what is outstanding. The historic ambiguity around account status is gone.

And Open Banking is fully integrated with the invoicing layer. Customers can settle invoices directly from the portal, payments reconcile automatically against the right account, and your finance team no longer needs to chase the manual side of cash collection.

Where this fits: the full ProConnect picture

The b2b store sits at the centre of ProConnect, but it is not the whole story. Our most successful customers pair the storefront and portal with the outbound reach of WhatsApp — the channel where their own customers actually live.

The pattern is straightforward. WhatsApp drives the end user back to the store at the moment they are ready to buy: a forecast-driven alert, an in-stock notification, a reorder prompt, a one-click link to settle an outstanding invoice. The store handles the transaction. The portal handles the invoice and the payment, with Open Banking closing the loop in seconds rather than weeks.

That is the full ProConnect experience: the reach of WhatsApp, the structure of the storefront, and the financial completeness of the portal, working as one system.

What this means for you

Three workflows that used to live in separate tools — buying, invoicing and payment — now sit in one place, and the channel that drives volume into them is fully integrated. For your customers, the result is fewer logins, faster reconciliation, and a clearer view of their account with you. For your business, the result is faster cash collection, fewer queries hitting your sales and finance teams, and a storefront that meets the visual standards your customers expect from a modern B2B partner.

Every existing customer is already on the new platform. Get in touch and we will walk you through the parts most relevant to your business.