Ask your data anything: the ProConnect Assistant arrives for e-commerce customers

For the last 12 months, ProConnect customers using WhatsApp have had access to one of the most powerful tools we’ve ever built into the platform: the ProConnect Assistant (previously known as the ProConnect Agent). Today, that same Assistant is being rolled out to b2b.store e-commerce customers.

It’s a big moment. Until now, the depth of data interrogation it offers — the ability to ask plain-English questions of your own customer, order and product data and get back genuinely useful, decision-grade answers — has been limited to WhatsApp-led workflows. With b2b.store e-commerce customers now onboarded onto ProConnect, the Assistant is available to a much wider group of operators.

What the Assistant actually does

Built on the same large language model technology that powers ChatGPT, the ProConnect Assistant combines world-class natural language understanding with full, secure access to your own platform data. You can ask it anything you’d normally need an analyst, a SQL query, or a half-day rummage through Excel to answer:

• “Which customers haven’t ordered in 60 days but used to order weekly?”
• “What’s our best-selling category in the South West vs. last year?”
• “Forecast next month’s revenue based on the last six weeks of order patterns.”
• “Why did sales of soft drinks dip in March?”
• “Show me my five strongest and five weakest months in the last 12, by revenue.”

It pulls from order history, customer profiles, product catalogues, transaction data and engagement metrics — all in real time — and presents the answer in the format that best fits the question (tables, narrative, ranked lists, downloads).

Beyond reporting

Most analytics tools tell you what happened. The Assistant goes further:

• Historical analysis. Compare any period against any other — last quarter vs. the previous one, this Christmas vs. last, last seven days vs. the seven before.
• Trend identification. Surface emerging patterns in product, category, region or customer behaviour before they become obvious.
• Forward-looking suggestions. Based on what’s happening in your data right now, what should you do next? Which lines to push, which customers to call, which categories to restock.
• Year-on-year context. Every answer can be benchmarked against the same window last year, so you can see whether a trend is genuinely new or a familiar seasonal swing.
• Customer segmentation on demand. Build a segment in a single sentence — “regular buyers in the last 12 months who haven’t ordered a beer SKU in 6 weeks” — and act on it immediately.

Why this matters for e-commerce customers

If you’re running a b2b.store e-commerce operation, your data is your single biggest underused asset. Every order, every login, every basket addition is a signal — but turning those signals into action has, historically, required dashboards built by someone else, answering questions you didn’t ask.

The Assistant flips that. You get to ask the questions you actually care about, in plain English, and the answers come back tailored to what matters in your business. No SQL. No waiting on reports. No analyst bottleneck.

Same Assistant, broader reach

For our existing WhatsApp-led ProConnect customers, nothing changes — the Assistant continues to power conversational analytics directly inside WhatsApp. What’s new is that anyone on the e-commerce side of ProConnect can now access the same intelligence through the platform interface, with the same speed and depth.

Getting started

The ProConnect Assistant is live now for all b2b.store e-commerce customers on ProConnect. No setup is required — log in, find Assistant under the B2B Agent menu, and ask your first question.

To see what’s possible with the Assistant in your business, email hello@b2b.store for a free demo.