Ask your data anything: the ProConnect Assistant arrives for e-commerce customers

For the last 12 months, ProConnect customers using WhatsApp have had access to one of the most powerful tools we’ve ever built into the platform: the ProConnect Assistant (previously known as the ProConnect Agent). Today, that same Assistant is being rolled out to b2b.store e-commerce customers. It’s a big moment. Until now, the depth of data interrogation it offers — the ability to ask plain-English questions of your own customer, order and product data and get back genuinely useful, decision-grade answers — has been limited to WhatsApp-led workflows. With b2b.store e-commerce customers now onboarded onto ProConnect, the Assistant is available to a much wider group of operators.

What the Assistant actually does

Built on the same large language model technology that powers ChatGPT, the ProConnect Assistant combines world-class natural language understanding with secure access to your own platform data. Ask it a question and it pulls from the right corner of ProConnect — WhatsApp performance, campaign analytics, ecommerce trading, customers, products, fulfilment — and gives you a clear, decision-grade answer in real time. Here’s the ground it covers today:

1. WhatsApp performance

Channel-level reporting on how WhatsApp is performing for your business, including:

• Messages sent, reach, contacts and opted-in contacts
• Invite performance and successful invites
• 12-month WhatsApp trends
• Message delivery and read performance — counts and percentages
• Read rates at the 1-hour, 1-day, 7-day and 30-day windows, where available

2. Sent campaign analytics

For any WhatsApp campaign you’ve already sent, the Assistant can pull:

• Campaign-level performance and date-based reporting
• Delivery, read and reach metrics
• Campaign timing and side-by-side campaign comparisons

Campaign analytics can be retrieved across windows of up to three months at a time.

3. Ecommerce performance

Trading performance from the same data that powers your dashboard:

• Revenue, order count, unique purchasers and average order value
• Monthly performance trends and current year vs previous year summaries
• Up to 24 months of ecommerce metrics
• Sales performance broken down by day, week or month

4. Product and category performance

Where the revenue is actually coming from:

• Top-selling products by revenue, quantity and order count
• Category trends and current vs previous 12-month category comparisons
• Common categories covered include alcohol, soft drinks, snacks, confectionery and grocery — plus the long tail beyond

5. Customer performance

Identify your top ecommerce customers by:

• Revenue
• Number of orders
• Most recent order date

Based on external customer IDs where available.

6. Fulfilment breakdown

For any date range, see how your ecommerce orders split by fulfilment method — including revenue and order count by fulfilment type — so you can spot which channels are pulling weight.

7. Dashboard snapshot

A single combined view of WhatsApp, payments and ecommerce data — the same blend that powers the company dashboard — for a quick, high-level read on business performance.

8. WhatsApp Flow creation and validation

For Flow builders, the Assistant can:

• Retrieve the official WhatsApp Flow authoring specification
• Draft a flow
• Validate the flow JSON
• Explain any validation errors
• Help correct invalid flow structures

9. Segment condition JSON

Define or edit customer segments for campaign targeting in plain English. The Assistant can:

• Retrieve the segment condition specification
• Draft segment JSON
• Explain how targeting rules behave
• Build segments around available customer attributes — business type, region and more

10. External context that may affect performance

Where useful, the Assistant can look up external context that might explain a swing in your numbers — weather, news, sporting events, national holidays and other time-sensitive factors. These are used as supporting context only; the Assistant won’t invent causal links the data doesn’t support.

What it won’t do

The Assistant is built to be useful, not impressive-sounding. It won’t guess or estimate missing figures, and it won’t extrapolate beyond what your data actually shows. If a number isn’t available, it’ll tell you. Every answer is grounded in the data it can retrieve from the platform, the data you give it directly, and — where helpful — external information retrieved through search.

Why this matters for e-commerce customers

If you’re running a b2b.store e-commerce operation, your data is your single biggest underused asset. Every order, every login, every basket addition is a signal — but turning those signals into action has, historically, required dashboards built by someone else, answering questions you didn’t ask. The Assistant flips that. You get to ask the questions you actually care about, in plain English, and the answers come back tailored to what matters in your business. No SQL. No waiting on reports. No analyst bottleneck.

Same Assistant, broader reach

For our existing WhatsApp-led ProConnect customers, nothing changes — the Assistant continues to power conversational analytics directly inside WhatsApp. What’s new is that anyone on the e-commerce side of ProConnect can now access the same intelligence through the platform interface, with the same speed and depth.

Getting started

The ProConnect Assistant is live now for all b2b.store e-commerce customers on ProConnect. No setup is required — log in, find Assistant under the B2B Agent menu, and ask your first question. To see what’s possible with the Assistant in your business, email hello@b2b.store for a free demo.