b2b.store wins Service Provider of the Year at Sugro UK awards

Buying group selects us as victors for “ability to drive innovative solutions”

Corks are popping in celebration at b2b.store after we were named as Service Provider of the Year at Sugro UK’s annual Supplier and Member Awards 2025.

We’ve worked with the food and drink buying group since 2019 on a number of digital solutions that have helped their wholesale members embrace and enhance their online presence and sales, so the award is a great recognition of that long-standing partnership.

Our digital expertise and the breadth of innovative services were cited as key reasons for winning the award.

“b2b.store has shown scalability, flexibility, forward thinking and a quick turn for some very complex projects,” said Sugro’s Head of Commercial and Marketing, Yulia Petitt.

“b2b.store has shown ability to drive innovative solutions within the industry and demonstrated excellent level of engagement and collaboration with Sugro head office and the members.”

Among the initiatives b2b.store and Sugro is working on together are our white-label eCommerce solution, eLoyalty scheme and open banking services.

Sugro and their members are also big users of our WhatsApp Business API platform, ProConnect, and always keen to explore new developments – not least a pioneering pre-sell project with KP Snacks earlier this year.

“It was amazing to see us recognised at Sugro’s awards and we’re incredibly proud to be selected for the award in such a competitive category,” said b2b.store CEO Rob Mannion.

“Having worked with them since 2019, we’ve got a great relationship with the team and its members, so I’m delighted they clearly think that too. Watch this space for more exciting partnerships with Sugro in the future.”