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A smarter path to purchase: bringing AI-powered context to B2B ordering
  Artificial Intelligence, B2B.Store, Blog, Ecommerce Our latest B2B Store update connects what’s happening in the world with what’s available to buy—helping retailers spot opportunities as they shop.
Build a WhatsApp Flow in seconds, not days
  Artificial Intelligence, Blog, WhatsApp ProConnect's AI Flow creator turns a one-line brief into a finished, compliant WhatsApp Flow in seconds — surveys, registrations and orders, with no Meta Business Platform and no developer.
Introducing ProConnect Loyalty: turn purchases into points, and shelf space into repeat business
  Artificial Intelligence, Blog, Buying Group, Loyalty, Suppliers, Wholesale ProConnect Loyalty is b2b.store’s new AI-first loyalty module. Suppliers fund the rewards, wholesalers and buying groups host the programme, and retailers earn points for what they buy and what they put on the shelf.
Understanding the ROI of WhatsApp in your business
  Blog Early adopters of WhatsApp for business ran on instinct. The next stage needs a clearer view of what the channel costs and what it gives back, use case by use case.
What happens when you send a B2B customer survey through WhatsApp?
  Blog, Customer Engagement, Insight, WhatsApp, Wholesale A large wholesaler has used WhatsApp to survey its customers—and the speed of engagement shows why the channel deserves serious attention beyond transactional messaging.
From FAQs to a Knowledge Base: Give Your AI Assistant Better Answers
  Artificial Intelligence, Blog, Customer Engagement, WhatsApp An AI assistant can only give customers useful answers if it properly understands your business. That is why ProConnect has replaced FAQs with a more comprehensive Knowledge Base.
Out of Stock, Not Out of Touch
  Blog, Customer Engagement, WhatsApp, Wholesale WhatsApp has quietly become one of the most important channels in B2B — and the latest update to ProConnect lets you run fully automated outbound campaigns on it.
First Impressions Sell: Why Great Imagery Is Now Non-Negotiable in B2B E-Commerce
  Artificial Intelligence, Blog It takes about 50 milliseconds for a visitor to form an opinion of your digital store — and research from Stanford suggests 94% of that first impression comes down to design, not content.
Putting AI-powered WhatsApp to work: from FAQs to interactive trade marketing
  Blog, Customer Engagement, WhatsApp In our last update we introduced AI-powered inbound WhatsApp on ProConnect: the shift that lets a customer reply to a WhatsApp message and get an immediate, accurate, in-context answer, with a human stepping in only when one is genuinely
Welcoming AAH Pharmaceuticals to the b2b.store family
  B2B.Store, Blog AAH Pharmaceuticals, one of the UK's leading pharmaceutical distributors, joins the b2b.store platform.

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