Lumina Intelligence

When creating the report, Lumina and b2b.store are in regular contact to ensure progress is being made towards completion. We assign a consistent point of contact to work with who oversees the project from our side, and joins Lumina’s data insight experts up with our developers, content creators and other members of the team as necessary. Once a new report has been published, the teams will convene to make initial plans for the following report in order to ensure data is gathered for any new reads well in advance.

Many of the digital services b2b.store provides gathers data, so we have access to a wide range of figures that can be explored to identify trends. This is a valuable tool and is reviewed with the team at Lumina Intelligence each year to identify which reads could add even more to the next report. All data is aggregated so no individual customer data is revealed.

Our content team produces output for many of our customers, so we’re able to support with editorial services when needed. Over the course of the past five years, this has taken various forms, whether it’s proofreading the final report, writing slides that focus on future trends or best practice, or carrying out and writing up interviews.