Ramsden International

Ramsden International is an exporter of British grocery brands to more than 130 countries around the world.

The Sugro UK member’s senior team had identified the need to become more familiar with AI. They wanted to understand how using AI could make productivity savings and achieve greater ROI by introducing new technology into their business.

In order to make that step, they tasked b2b.store with educating a cross-departmental group to demonstrate how to use certain AI tools and apply that knowledge to common frustrations or gaps within the business to provide extra value.

The workshop broke down any initial concerns and was followed by small group sessions with each department to understand their specific processes – brainstorming solutions and working to put initial trials in place.

Following the workshop, virtual sessions were held to further develop these ideas and help implement tangible AI solutions into Ramsden’s business.

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Creating tangible AI business solutions

number of departments part of the session

tailored sessions to increase understanding

meetings held to maximise workshop impact

Delivering an AI workshop that packs a punch

Why did Ramsden International approach b2b.store?

As an AI-native business with more than 15 years’ experience working in B2B, particularly with leading food and drink wholesalers, b2b.store is in the perfect position to advise businesses like Ramsden on the AI tools that could work best for them. That specialist knowledge meant the workshop wasn’t simply an introduction to what’s happening with AI from a general standpoint, but a tailored session that delved into the inner workings of Ramsden International’s business.

What happened after the workshop took place?

Virtual sessions with cross-departmental teams were held with b2b.store to follow up on ideas and allow learnings to settle. Similar sessions had been held prior to the workshop to allow b2b.store’s experts the time to create tailored examples to help Ramsden’s teams, leaning into the commitment to help create tangible change that will lead to AI solutions being implemented in the business. This collaborative approach means the long-term impact of the activity is amplified.

What sort of AI solutions were discussed?

A host of ideas that touched multiple departments were discussed, including setting up reports on local economic conditions to understand more about the territories Ramsden are selling into, detecting the churn of customers before they lapsed, and automating document translation.

Among the first to be turned into working solutions was customer satisfaction survey using a voice agent, and an AI sales agent that dealt with common queries and arranged a human callback.

What was Ramsden International's feedback?

“Because of the nature of the job, it’s always been quite manual and is a case of ‘this is the way it’s always been’, so it’s never felt like AI is something we needed to explore. With the practical demonstration of what it can do, such as to help with tasks in Excel, it could do what I can in 10 or 15 minutes with a click of a button. There are so many manual tasks in customer service, it sounds like this could take a lot of that away from us and be a huge time saver, so we can spend time doing things that are more important.”
Saffron Thomsen and Alex McRae, Customer Service

“Understanding where to start is an important first step so we didn’t want to dive in without a clear direction. There was a real buzz about AI in the office as the session progressed as the teams spoke about what they’d learned and tested out some of the technology they’d been shown – it was an enlightening day.”
Jez Threadgold, Managing Director