b2b.store

Omnichannel B2B ordering + engagement, built for wholesale

Meet customers where they are — with contextualised ordering, support and payments in one platform.

ProConnect helps you:

  • Increase repeat ordering with contextual journeys customers actually use
  • Reduce inbound workload by automating routine queries and updates
  • Improve cash collection with self-serve account info and instant payment links
  • Support wholesale complexity with accurate, customer-specific pricing and terms at the point of order.

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Reach customers and take orders across email, SMS, WhatsApp, web, app and voice — with one consistent experience.

Multilingual across any channel — supporting up to 100 languages, including hands-free voice ordering and invoice/account help when customers are on the move.

THE PROBLEM

Wholesale is high volume and operationally complex — but customers still expect speed and simplicity. ProConnect helps you deliver a modern experience without adding pressure to your team.
Customers want instant answers on orders, deliveries and accounts
Reordering needs to be fast, not another admin job
Sales teams need better engagement, not more chasing
Finance teams need less manual credit control and faster reconciliation

What is ProConnect?

One platform for Promotions, Ordering, Customer Service and Payments.

ProConnect connects customer conversations and actions end-to-end – from promotion to order to invoice to payment. It supports:

  • Promotions & engagement (two-way journeys, not broadcasts)
  • Contextualised ordering + reordering (in whichever channel customers use)
  • Support + account queries (orders, deliveries, balances, invoices)
  • Payments + credit control (payment links, proactive follow-up, status tracking)

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ProAgent: 24/7 ordering + support, across every channel

Customers can order, reorder, ask questions and pay in email, SMS, WhatsApp or voice – with the same outcomes each time. Web/app is there when customers want the full catalogue and full account experience.

  • Contextualised ordering & reordering: favourites, prompts, and quick confirmations
  • Complex requests handled: substitutions, exceptions, special requirements
  • Wholesale-grade pricing & terms: customer-specific pricing, deals and rules applied accurately
  • Invoice & account queries: balances, outstanding invoices, statement-style summaries
  • Hands-free voice: ideal when customers are busy or the request is more complex
  • Payments made easy: generate pay-by-bank payment links/requests in-channel
  • Reporting: see what drives orders, time saved, and what to improve

Engage: promotions that get seen and acted on

Launch relevant offers with clear calls-to-action:

  • View this week’s offers
  • Re-order favourites
  • Add promoted lines to basket
  • Message my rep/request a call-back

Follow up automatically based on engagement – and use push (via your branded app) when it helps drive action.

Transact: ordering that fits how customers buy

Customers can complete the same ordering journeys in message, voice or web/app – they choose the interface.

  • Fast ordering (email/SMS/WhatsApp/voice): promo -> contextual menu -> basket/intent -> confirm
  • Substitutions & exceptions: handled in the same conversation, with rules applied
  • Hands-free voice: place or amend orders without typing
  • Full experience (web/app): deep link to full catalogue + account tools when customers want it

Serve: customer ops at scale

Reduce inbound load with proactive updates and two-way support:

  • Order confirmations, delivery status, stock/substitution alerts
  • Operational and account notifications
  • 24/7 multilingual support (up to 100 languages), with human handover when needed

Rep routing

Route conversations automatically by account ownership, depot, category or urgency:

  • Sales query → assigned rep
  • Delivery issue → service queue
  • Large order / special pricing → senior sales

Payments: Pay-by-bank (Open Banking)

Make it easy for customers to understand what they owe – and pay instantly.

  1. Inbound account & invoice enquiries (multilingual): balance, amount owed, outstanding invoices
  2. Instant payment links/requests: send in email/SMS/WhatsApp (or voice-to-link) with clear status
  3. Credit control + reconciliation: proactive outreach when invoices fall due, status tracking and less manual chasing

Result: faster cash collection and less admin for finance and customer service.

Supplier-funded activations

Turn attention into supplier-funded revenue with targeted takeovers, launches and featured pushes – segmented and measurable.

Integrations

Connect ProConnect to your ERP and ordering platform so journeys stay accurate: customer-specific pricing, deals/terms, availability, order status, invoices and account context.

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Frequently asked questions

Do customers need to download anything to use WhatsApp?

No – customers already have WhatsApp. They follow/join your official channel and opt in. They can mute or opt out at any time.

How do customers join your WhatsApp channel?

Share a join link/QR at key touchpoints (in-depot, invoices, emails, app banners). Customers tap once to join and opt in.

Do customers need to download an app?

Not for email, SMS, WhatsApp or voice. The app is optional for customers who want push notifications and a full in-app ordering/account experience.

Can ordering complete fully in WhatsApp and/or AI voice?

Yes – customers can browse offers, add items, handle substitutions/exceptions and confirm orders in-message or hands-free by voice. Web/app is available when customers want the full catalogue and account tools.

Does ProConnect replace our ordering platform?

It can run alongside your current web/app ordering or become a broader ordering layer across channels – depending on how you want to deploy it.

Is this just WhatsApp marketing?

No – ProConnect covers promotions, ordering, support and payments across channels, with automation, governance and reporting.

How is this different from free WhatsApp or WhatsApp groups?

Free WhatsApp/groups are not built for scalable business journeys. ProConnect uses the WhatsApp Business Platform for structured journeys, governance, team access and reporting.

Can ProAgent really create campaigns and support customers at the same time?

Yes – ProAgent helps build campaigns, handle ordering/support, and automate routine requests with human handover when needed.

Can we send pay-by-bank links by WhatsApp or on invoices?

Yes – share payment links/requests via WhatsApp, SMS, email, and include a consistent link on invoices/PDFs.

What happens when a customer needs a human?

Route to the right team or rep with full context. Voice is available for complex issues or high-value accounts.

See a real wholesaler journey end-to-end

Promotions → ordering → service → payments, delivered through WhatsApp + voice + push (via your branded ordering app), with web/app ordering available when customers want the full account experience.

  • Book a 20-minute walkthrough
  • Talk to us about supplier activations

Book a demo

b2b.store Offices 13 B & C, Innovation Centre, Warwick CV34 6UW, UK
Email: hello@b2b.store • Tel: +44 (0)1926 298867
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