Sustainability at b2b.store

Cleaner trade. Smarter operations. Measurable CO2 savings

At b2b.store, we believe profitability and sustainability should go hand in hand. By replacing paper processes, phone calls and depot visits with instant digital workflows, we help suppliers and wholesalers cut thousands of tonnes of CO2 every year, while improving service for every customer.

Request a demo

Why it matters

Wholesale is one of the most carbon-intensive parts of the supply chain. From delivery vehicles to printed materials to in-person store visits, emissions add up quickly. With b2b.store, you can digitise those processes, cut waste and reduce CO2 from day one.

Request a demo

Where the savings come from

The following examples are all based on real customer programmes already running on the b2b.store platform.

Low carbon ordering

Replacing cash and carry collections with online ordering allows for centralised delivery routes.
35 000 customers at a large national wholesaler now order online
This saves around 4,300 tonnes of CO2 each year
Equivalent to removing more than 3,000 petrol cars from UK roads

Paperless promotions

Printed catalogues have been replaced with WhatsApp campaigns.
One printed catalogue generates around 43 g CO2
One WhatsApp message generates around 0.02 g CO2
Moving just 10,000 customers to WhatsApp saves 0.43 tonnes of CO2 per campaign

Digital customer service

Support through chat, self-service and automated alerts reduces energy use and paperwork.
A digital interaction uses less than 1% of the energy of a phone call
No printed dockets or forms
All data is stored and searchable for ESG reporting

AI-powered compliance

This service, currently in pilot, uses WhatsApp and AI to automate routine checks.
In one trial, 109 reps carried out 300,000 store visits each year
Switching to the AI agent avoided 5.5 million kilometres of driving
This resulted in savings of around 880 tonnes of CO2
Reps still visit stores when needed, but routine checks happen instantly

CO2 savings you can measure
Process Estimated annual CO2 savings** Other benefits
Digital ordering 4 300 tonnes Faster replenishment and higher average order value
Paperless marketing 0.4 tonnes per campaign Real-time tracking and measurable ROI
AI compliance checks 880 tonnes Verifiable data and faster issue resolution
Digital support Up to 99% less energy used 24/7 availability and instant order updates
Figures based on live customer data and UK government emissions factors. Contact us for a tailored estimate.

Ready to reduce CO2 and cost?

Whether you are working towards a net zero target or looking for straightforward ways to reduce CO2, b2b.store provides measurable results. Speak to our sustainability team to explore how your next order, campaign or store check can make a real difference.

Let us help build a lower carbon supply chain, together. Speak to our our team today.

The B2B digital solutions specialist