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ProConnect
5 October 2026

Meet your ProConnect Service Agent.

Meet ProConnect Service Agent: answer WhatsApp questions around the clock, capture new enquiries and bring in your team when needed.

Also inside: timely buying prompts, a guide to your WhatsApp service score and new supplier-funding opportunities. Plus, October’s releases to help you spend less time on admin.

Customer service representative wearing a headset at a laptop, with a distribution centre behind her
WhatsApp

Answer questions. Capture more enquiries.

Give customers a useful answer, even when your team is busy.

ProConnect Service Agent answers WhatsApp questions 24/7 using your approved business information, from delivery areas to minimum orders. It captures new-customer details and turns service issues into requests for the right team.

Add a WhatsApp button to your website and our team can get you started in days. Your team stays in control, with the full conversation passed to a person whenever needed.

Illustration of online ordering with weather, sport and seasonal buying prompts
E-commerce

Help retailers spot what to stock next

Connect everyday orders with the moments that drive demand.

A warm weekend, a big match or a seasonal event can change what sells. ProConnect brings those moments into the ordering journey, linking timely prompts to products the wholesaler actually stocks.

Retailers can explore why an occasion matters, see relevant categories and go straight to products. Each insight reflects the wholesaler’s location and range, helping customers plan their next order.

WhatsApp customer service illustrated on a scale from 0 to 10
WhatsApp

Where does your customer service score?

Sending a message is only the start. What happens when customers reply?

Our illustrative 0–10 scale shows the journey from unanswered messages to useful conversations, orders and payments. Use it to identify where your service stands and the next step that matters for your customers.

Start by capturing enquiries and answering everyday questions. The higher levels depend on connected systems; proactive, context-aware WhatsApp prompts remain on the roadmap. Human support stays available throughout.

Example M&M’s sponsored Halloween insight with featured products and a Shop the range button
Supplier funding

Turn buying insights into supplier funding

Give suppliers a place in the moments when retailers plan their orders.

Suppliers can now sponsor relevant AI Insights in ProConnect Commerce. Each sponsored insight combines branded artwork, key dates and featured products with a direct route to shop the range.

For wholesalers, it creates a new source of supplier funding from the online store. For suppliers, it puts their products in front of retailers around relevant occasions. See the Halloween example and how to get started.

Releases

Less admin. More time for customers.

October’s updates are here, with practical ways to save time.

Repeat a successful campaign without rebuilding it, or send a reminder only to customers who have not completed your form. You can also see who has bought a product online, and who has not, to plan your next sales call or promotion.

Faster product-code search and date filters for sent campaigns make everyday jobs easier too. Explore the October release notes for the full details and catch up on the latest improvements.

Questions about this issue?

Talk to Amy

To discuss anything in this newsletter, or anything related to your business needs, get in touch with Amy Jefferson.

Email amy.jefferson@b2b.store WhatsApp +44 7356 171121

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