The B2B digital solutions specialist
When time is tight, getting a campaign live and keeping customers coming back both matter. In this edition, see how ProConnect turns a plain-English brief into a WhatsApp form in seconds. Then meet ProConnect Loyalty: supplier-funded rewards for what retailers buy and put on their shelves. Plus, hear from North West Wholesale in our customer service video.
Get surveys, registrations and order forms into customers’ hands faster.
Describe what you need in plain English. ProConnect builds a WhatsApp Flow: a form customers complete inside their chat, without opening a website.
Preview it, ask for changes, then submit your message template for approval and send. Responses return to the customer record in ProConnect. Available now for all ProConnect WhatsApp customers.
Reward purchases and shelf presence with supplier-funded points.
ProConnect Loyalty gives retailers points for buying sponsored products and sharing shelf photos through WhatsApp. ProConnect checks the photos before releasing rewards, which can be redeemed as wholesaler credit or through a rewards catalogue.
Sugro members receive first access. Founding pilots begin in Q4 2026, ahead of the wider rollout in Q1 2027. Read how the programme works and how to become a pilot partner.
What does AI customer service look like for a wholesaler?
Hear from North West Wholesale in this ProConnect customer testimonial.
To discuss anything in this newsletter, or anything related to your business needs, get in touch with Amy Jefferson.
Join wholesalers and suppliers who get ProConnect news first.
New features, customer results and practical ideas for wholesalers and suppliers.
The next issue will come straight to your inbox.
Offices 13 B & C, Innovation Centre, Warwick CV34 6UW, UK
Email: hello@b2b.store • Tel: +44 (0)1926 298867
© 2026 B2B Store • Company No. 03956929
