Add one button to your website. Enquiries that used to sit in an inbox become answered questions, captured leads and structured requests your team can act on.
Every other digital project asks your customers to change how they work. This one doesn’t. They already use WhatsApp, so there’s nothing to download, no login and nothing to learn. You get an AI that answers routine questions around the clock, captures the details you need from new enquiries and passes the rest to a person with the full conversation attached.
Across our live channels, 40% of enquiries are resolved without a human. Businesses from independent wholesalers to global FMCG brands run their inbound customer service this way today.
Most businesses are at level 1 or 2 today. We get you up and running in days – questions answered in any language, enquiries structured and sent to the right department, with the analytics to show it working. Then we take you up the scale, step by step, as your systems connect. The whole point is the journey from 0 to 10.
| Level | What happens | Example |
|---|---|---|
| Levels 0–3: waiting for help | ||
| 0–1 | No response, or a dead end | “Sorry, this channel is unmonitored.” |
| 2–3 | Sent elsewhere, or a callback form | “Please call our sales team.” “Leave your number and we’ll be in touch.” |
| Levels 4–7: getting things done – where most customers start | ||
| 4 | A useful conversation | The assistant asks about the business, captures the details and passes a qualified enquiry to your team. |
| 5 | A new customer, there and then | Onboarding steps completed and an eligible trade account created, with no manual intervention. |
| 6 | Everyday questions answered | “What’s your minimum order?” “When do you deliver to my postcode?” – answered from your approved knowledge base. |
| 7 | Requests turned into action | “Two cases were missing from today’s delivery” becomes a structured request, routed into your workflow. |
| Levels 8–10: buying, paying and planning ahead – once your systems are connected | ||
| 8 | Account answers and payments | After verification, customers check outstanding invoices and pay by bank link in the chat. |
| 9 | Orders completed in WhatsApp | Customers check products, their prices and availability, then confirm the order in the conversation. |
| 10 | Proactive, context-aware service | Buying history, weather and supplier promotions used to prompt timely reorders. Coming in 2027. |
An illustrative service maturity scale. Human support stays available at every level.
Tell us where you are on the scale. We’ll get you up and running in days, then take you as far up it as you want to go – on your own WhatsApp number, with your own data.
Free to get started. We set it up with you.
The B2B digital solutions specialist