Introducing ProConnect Loyalty

Turn purchases into points. Turn shelf space into repeat business.

ProConnect Loyalty is b2b.store’s new AI-first loyalty module, built to help wholesalers, buying groups and suppliers give retailers more reasons to buy, stock and reorder.

The idea is simple: suppliers fund the rewards, wholesalers and buying groups host the programme, and retailers earn points for what they buy and what they put on the shelf. AI connects it all — using purchase history to personalise offers, checking shelf photos before releasing rewards, and helping retailers stay engaged through WhatsApp.

Buy it. Show it. Spin, win and redeem.

• Buy it. Retailers earn points when they order supplier-sponsored lines, whether through a website, app, telesales, a rep or the depot.
• Show it. Retailers send a shelf photo through WhatsApp. ProConnect AI checks the relevant products, point-of-sale materials or fridge display before releasing the reward.
• Spin, win and redeem. A daily prize wheel gives retailers another reason to return, with personalised prizes and points multipliers on products their store doesn’t yet stock. Rewards collect in one wallet and can be redeemed as wholesaler credit or through a rewards catalogue.

AI at the heart of the programme

ProConnect Loyalty uses real purchasing history to identify opportunities: a store that has never stocked a product, a retailer who has stopped ordering it, or an account buying less of a line than expected. That means offers can be tailored to each store, helping suppliers reach the retailers most relevant to their campaign.

Retailers can also ask “How many points have I got?” or “What’s boosted for me?” on WhatsApp and receive answers from their live account.

More value for every participant

• Wholesalers and buying groups. Suppliers fund every reward. You approve campaigns, host the programme and benefit from the trade. Points redeemed as wholesaler credit bring spending back to your business, and sponsored campaigns create a new revenue opportunity. ProConnect Loyalty can sit alongside an existing loyalty scheme.
• Suppliers. Campaigns connect targeted offers with purchases, verified shelf presence and subsequent reorders. Spend can be conditional and capped, with rewards tied to the actions you want to encourage.
• Retailers. A straightforward way to earn rewards through everyday buying and in-store activity.

Built to work with your business

ProConnect Loyalty works with ProConnect Commerce (B2B Store), other ecommerce platforms, or an ERP and WhatsApp setup without ecommerce.

Following its launch at the Sugro conference in September 2026, Sugro members receive first access. Founding pilots across the sector begin in Q4 2026, ahead of the wider product rollout in Q1 2027. Each pilot runs for eight weeks, focuses on one supplier-funded distribution drive and finishes with a results pack.

Want to become a founding pilot partner?

Founding pilot places are limited and run one supplier-funded distribution drive at a time, so if you’d like ProConnect Loyalty working across your retailer base before the wider rollout, now is the time to talk.

Become a founding pilot partner Email Rob Mannion

ProConnect is b2b.store’s AI-powered customer engagement platform for wholesalers, buying groups and brands, combining WhatsApp, trade ecommerce, payments and AI. ProConnect Loyalty is available as a module alongside ProConnect Commerce, or with your existing ecommerce or ERP.