We are delighted to announce that AAH Pharmaceuticals has joined the b2b.store family.

AAH is one of the UK’s leading distributors of pharmaceutical and healthcare products, supplying community pharmacies, hospitals, and dispensing doctors across the country. The business plays a critical role in keeping medicines and healthcare products moving through the supply chain, and we are proud to be partnering with their team.

Selling FMCG over WhatsApp, powered by ProConnect

AAH is using the b2b.store family of products in a focused way. Rather than rolling out the full customer portal, they are using WhatsApp as a dedicated sales channel for their FMCG range, powered by ProConnect.

ProConnect’s advanced WhatsApp flows let AAH sell FMCG products in-app: buyers browse, choose, and order without ever leaving the conversation. It’s a low-friction route to market that meets pharmacy buyers in a channel they already use daily, and it keeps the buying experience inside the app on every phone.

What this means for our customers

For our existing customers, the AAH partnership signals two things. First, the platform continues to attract category-defining businesses across an increasingly wide range of sectors. Second, it validates the ProConnect approach: with the right flows and product structure, WhatsApp can be a serious commercial channel in its own right — not just a notification or support tool.

We look forward to a successful partnership with the AAH team, and to sharing more about the work as it progresses.