Web and app ordering built for the trade.

Customer-specific pricing, your full catalogue, ERP integration and pay-by-bank links. Your customers order 24/7 on web, tablet and mobile; your sales office stops rekeying. Runs on its own, or with WhatsApp alongside.

Ordering still runs on phone calls and spreadsheets

Wholesale ordering still runs on phone calls, emailed spreadsheets and reps keying orders in. Every order typed twice is an error waiting to happen and a sales office tied up on admin instead of selling.

Customers expect to see their own prices, their own range and their own account – not a generic list
Reordering should take a minute, not a phone call
Promotions need to land where customers are buying, not in an inbox
Finance needs payments and credit control linked to the order, not chased separately

What ProConnect Commerce does

Your catalogue, their prices

Every customer sees the range and prices you’ve agreed with them – customer-specific pricing, trade terms, minimums and substitutes. Most B2B platforms don’t offer it; most wholesalers can’t trade without it.

Web, tablet and a native app

One storefront that works on anything, plus an app for customers who order on the move. Reorder from the last basket, amend quantities, search by product or photo.

Promotions on the storefront

Homepage banners, featured lines and AI Insights blocks that suppliers can sponsor – a revenue line from your ecommerce channel, not just a cost.

Full account view

Balance owed, invoices, order history and delivery schedule in the account area, straight from your systems.

Runs on its own. Better with WhatsApp.

Commerce doesn’t need WhatsApp. When you add it, the two join up: a “Talk to us on WhatsApp” button on the login page, order and delivery updates in the chat, promotions that open straight into the basket, and Loyalty points showing in the account area.

How the Service Agent works | WhatsApp for wholesalers

ProConnect Commerce in numbers

wholesalers and FMCG brands live

customers ordering online at one national wholesaler

new features released every month, included in your fee

£ m+

of orders processed a month for our customers

Payments and credit control

Pay by bank link at checkout or from an invoice, with payment status back in your systems. Fewer card fees, faster settlement, less chasing. Overdue accounts get a prompt, not a phone call.

Integration: start where your systems allow

Level	What’s connected	Typical for
Catalogue only	Products, prices and stock uploaded or fed from a file	Getting live fast; small ERPs
Partial	Customer accounts, pricing and orders flowing to the ERP	Most wholesalers
Full	Live stock, invoices, balances, payments and delivery days, both ways	Larger operations

Upfront set-up cost depends on the level; after that, one fixed monthly fee, and every new feature is included at no extra charge.

Built for the trade

Live on retail and foodservice wholesalers, from independents to a national group with 35,000 customers ordering online
ISO 27001 and ISO 42001 certified
Your data is never used to train AI models

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