ProConnect upgrades to improve user experience

Updates made to WhatsApp Business API service with B2B in mind

b2b.store’s WhatsApp Business API platform, ProConnect, has upgraded to include several new features that will take the service to the next level.

The updates include a refreshed design, more simplified campaign creation tools and translation tools, as well as an enhanced AI offering.

The changes have been made with B2B use cases in mind, in line with our aim to provide a WhatsApp service that is tailored to this sector.

It’s the first significant upgrade of the platform since ProConnect was launched in early 2025 and thanks to our AI-powered development approach, there is a roadmap of further changes to arrive soon.

One of the most significant additions to the platform is the ability to access our AI campaign assistant, ProAgent, on every page of ProConnect, whereas previously it only appeared on one of them. This makes getting AI analysis and advice much easier and helps time-poor users get even more from the platform.

The full list of updates include:

• A refreshed new look, complete with an improved dashboard to make it even easier to use
• Our AI campaign assistant, ProAgent, is now available to support you on every page
• A new translation tool that works for up to 96 languages
• Simplified campaign creation so you can get the job done even quicker
• Enhanced reporting and data navigation, which is exportable from every page

“It’s exciting to see ProConnect continue to evolve and become an even stronger tool for our B2B customers to use and engage with their customers,” said CEO Rob Mannion.

“We work closely with our clients to understand their challenges and how we can help them, so that knowledge helps to inform the upgrades that we make.

“This is just the start, so watch this space to see how ProConnect grows even further and how it can form an integral part of even more businesses.”

To find out more about how ProConnect and understand what it can do for you, email us on hello@b2b.store