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March 12, 2026

Multi-format ordering arrives in ProConnect

Chris Evans

Ordering is now significantly easier thanks to ProConnect’s enhanced capabilities

Customers can now place buy products whichever way suits them best, thanks to the roll out of ProConnect’s multi-ordering functionality.

As part of b2b.store’s roadmap for its ever-evolving end-to-end customer engagement platform, orders can now be made in WhatsApp, email, SMS, AI voice agent and written notes.

This adds to the previous method of building baskets within online-ordering platforms – which will still remain – to make it much easier for orders to be made and processed, meaning even more ways to generate ROI.

The enhancements are boosted by new two-way messaging that leverages AI to offer world-class service in back-and-forth text conversations. This will mean customers can ask to add products to a basket or place specific orders, find out about latest deals and be presented with upselling opportunities tailored to their transaction history.

For those people who prefer to speak through these options, ProConnect offers AI voice agents that can offer an around-the-clock verbal ordering service.

The piece de resistance comes in the form of an ability to process written orders and shopping lists. All customers need to do is take a picture of their handwritten lists in WhatsApp and submit it to ProConnect, which will handle the rest.

All of the new solutions require the correct integration, but with b2b.store’s development team now leveraging AI to significantly increase productivity, it’s much easier to acheive.

To find out more about ProConnect and how it can help you generate more ROI, email hello@b2b.store for your free demo.

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