ProConnect now generates fully compliant WhatsApp Flows from a plain-English brief — no Meta Business Platform, no developer, no waiting.

If you’ve ever wanted to run a survey, take event registrations or capture an order inside WhatsApp, you’ll know the catch. The messages themselves are easy. The interactive bit — the form your customer actually fills in — is not.

That’s changed. ProConnect’s new AI-first Flow creator turns a one-line description into a finished, working WhatsApp Flow in seconds. Templates and Flows are now built, approved and launched entirely within ProConnect. You never need to go near the Meta Business Platform again.

First, what is a WhatsApp Flow?

Most WhatsApp marketing is a message with a button: “View offers”, “Call us”, “Reply YES”. Useful, but limited to a single tap.

A Flow is WhatsApp’s advanced message format. It opens a full-screen, multi-step form inside the chat — dropdowns, date pickers, checkboxes, text fields, product selectors — all native to WhatsApp. Your customer never leaves the app, never opens a browser and never re-types their details.

For a trade customer on a shop floor or in a van, that’s the difference between “I’ll do it later” and “done”.

The problem: Flows were hard to build

Flows are powerful because they’re structured, and structured means specification. Meta’s Flow JSON has to be exactly right — screens, components, data bindings, routing between steps, version numbers. Get any of it wrong and it fails validation.

In practice that meant a developer, a copy of the spec, a separate log-in to Meta’s Business Platform and a good chunk of a week. A simple three-question survey could take days from idea to live.

So most businesses didn’t bother. They stuck to buttons.

What ProConnect does now

Describe what you want. ProConnect builds it.

Type something like “A four-question survey asking retailers how the new range is selling, with a 1–5 rating and a free-text comment” and the Flow creator generates every screen, every component and all the routing between them — in seconds.

Behind it is one of the most advanced AI WhatsApp Flow generators available, kept in sync with the WhatsApp Flows specification. Whatever it produces is valid, current and ready to submit. As Meta updates the spec, ProConnect updates with it.

Then everything else happens in the same place:

• Preview the Flow exactly as your customer will see it in WhatsApp.
• Edit in plain English — “add a phone number field”, “make the last question optional”.
• Attach it to a message template and submit for approval.
• Send it to a segment, or trigger it from an AI conversation.
• Collect the responses straight back into ProConnect, against the customer record.

No Meta Business Platform. No JSON. No hand-off to IT.

What you can build with it

Surveys and feedback. Range reviews, service ratings, “what would you like to see next” — answered in the chat, results in your dashboard. The survey pictured above was built this way.

Event registrations. Trade shows, supplier days, depot open evenings. Capture name, business, attendees and dietary requirements in one tap, and follow up automatically.

Buying. Reorder forms, promotion pre-orders, quick-add baskets from a shortlist. A Flow can present products, take quantities and confirm the order without the customer touching a website.

And the rest. New-customer registration, credit applications, delivery preferences, competition entries, compliance photo requests — anything that used to be a form is now a Flow.

Why it matters

Speed is the obvious part. A Flow that took days now takes less time than writing the brief for it.

The bigger shift is who can do it. Marketing and commercial teams can now launch interactive WhatsApp journeys themselves, test them the same afternoon and iterate the next morning. Interactive messaging stops being an occasional project and becomes a normal part of how you talk to customers.

Available now

The AI Flow creator is live in ProConnect today for all WhatsApp customers.

If you’re already on ProConnect, open Flows and describe what you’d like to build. If you’re not, get in touch and we’ll show you a survey going from idea to inbox in under a minute.