The B2B digital solutions specialist
With demand to handle and little time to spare, ProConnect has been busy making everyday work easier. We released 96 updates in August alone, including faster online ordering and a WhatsApp assistant that can understand customer photos and campaign replies. September has already added 19 more features and improvements, with campaign tags and clearer ways to capture customer requests.
That is 115 updates across the two months so far. Explore the latest releases to see what is new.
One customer connection can support more than your next promotion.
List the jobs WhatsApp could help with across your business, from payment reminders to substitutions and service queries.
The blog explains why the cost of bringing a customer onto WhatsApp should be weighed against all those uses together.
Start with the tasks your team already spends time on.
Compare the cost of calls, invoice chasing and customer checks with handling those jobs through WhatsApp.
Record the time saved and changes in payment speed or delivery outcomes. That gives you a practical starting point for measuring the return.
Helpful updates matter even when they do not generate an immediate order.
Warning customers about a disruption can save them a wasted trip. Answering queries promptly makes you easier to buy from.
Record these benefits alongside the numbers. Trust and loyalty belong in the business case, even when their value is harder to measure.
To discuss anything in this newsletter, or anything related to your business needs, get in touch with Amy Jefferson.
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