Sugro rewards extended on to WhatsApp

eLoyalty scheme rolls out to even more members thanks to increased reach

Sugro’s pioneering reward scheme will soon be reaching even more of its members as it expands on to a brand-new platform.

The loyalty initiative initially launched in February to all wholesalers using the b2b.store eCommerce solution, but will now roll out across WhatsApp so it is available for all buying group members to benefit from.

The rewards programme is designed to encourage wholesalers’ customers to earn money off future purchases by completing different tasks, such as purchasing a certain quantity of a particular product or range, or taking photographic evidence to show compliance or in-store displays.

Phase one of the project saw a dedicated rewards area being created within Sugro members’ b2b.store online-ordering app, with a strong level of interest from those eligible.

But thanks to requests from those using different eCommerce solutions, the decision was made to increase its impact even further. Now, phase two will see reward incentives sent by WhatsApp directly to decision makers within a wholesaler’s customer base – allowing for more frequent communications to be sent and higher engagement rates.

“The eRewards scheme generated a lot of interest among our members and suppliers when it first launched and confirmed our instinct that this was a good string to our bow,” said Sugro’s Head of Commercial and Marketing, Yulia Petitt.

“As with everything in a buying group, scale is really important, so having seen a glimpse of what this can achieve, we decided to take it up a notch. This is great news for everyone as it means more people will see the supplier incentives and more wholesalers can take advantage of them.”

The extended eLoyalty solution will go live in May and is expected to drum up even more support from across the supplier and wholesaler membership.

The scheme is running in partnership with Sugro suppliers and b2b.store in order to encourage more sales, with deals redeemable both online and other methods to get more engagement.

“We know our members’ customers are receptive to good deals and incentives, and we see this is as an innovative way to drive more sales,” Yulia added.

“Creating a truly omni-channel scheme is important to us and we believe that adding a WhatsApp element to the initiative will take it on to another level.”