Buying group to create greater loyalty between customer and wholesaler with new add-on to B2B eCommerce module
Sugro members will soon be driving loyalty into their eCommerce platforms thanks to the launch of a new rewards and recognition initiative launched in collaboration with b2b.store.
The wholesale buying group has created the ability for members to place a new loyalty rewards hub on their b2b.store online-ordering app – encouraging customers to earn money off future purchases.
The scheme will run in partnership with Sugro suppliers, with rewards on offer for customers that accomplish different tasks associated with participating brands. Tasks will include purchasing a certain quantity of a particular product or a specific product range, taking photographic evidence to showcase compliance, or sharing an image of an in-store display for evidence of enhanced execution.
Sugro’s head office team devised the idea to roll out the eLoyalty reward and recognition capability to encourage more of their members to drive greater amounts of traffic to their eCommerce sites.
“Getting our wholesale members to embrace digital solutions and drive even more sales online is a key part of our strategy for growth, and we believe the new eLoyalty scheme will play a big role in this,” said Sugro’s Head of Commercial and Marketing, Yulia Petitt.
“We went to b2b.store with our idea and together we’ve found a smart way to integrate this into our members’ current eCommerce platforms. We can’t wait to see the results we’ll generate from it.”
The first Sugro member to launch the rewards function on their online-ordering site was R&I Jones, with the Welsh wholesaler going live at the end of January with more wholesalers coming on board as we speak.
R&I Jones’ customers will now see an extra tab named 'rewards' in the menu toolbar, allowing them to click through to a special page that will show their customers the latest money-off tasks available for them to do. The whole concept has been developed with a view to provide a quick and easy solution for retailers to access, claim and earn rewards, while members can enjoy increased sales and distribution via repeat rate of purchase or customer loyalty.
The eLoyalty reward and recognition scheme roll out is the latest in a long line of launches b2b.store has worked on with Sugro, including B2B WhatsApp and B2B Open Banking modules.
“This is a real step forward for Sugro’s eCommerce offering and sets their wholesalers’ sites apart from others in a really clever way,” said b2b.store CEO Rob Mannion.
“When Sugro approached us with their idea a few months ago, we came up with a clear vision of how this would look, and we’re delighted with the final solution. This has the potential to be a win-win-win for retailers, wholesalers, buying group and suppliers alike.”
