The two features in this release — an AI Image Generator that produces marketing assets on demand, and AI Demand Alerts that put the right products in front of the right buyer at the right moment — are the latest additions to a platform where AI is already doing serious, practical work.

It is worth taking a moment to set the scene. AI on ProConnect is not new, and it is not a single tool bolted on. It runs across the platform: analysing historical sales performance and e-commerce activity, helping you plan and shape marketing campaigns, drafting and refining advanced WhatsApp messages, and powering the two-way WhatsApp conversations your customers have with your business every day. We have spent years building that toolkit in production with real wholesale and distribution customers, and we believe it puts b2b.store further ahead in the B2B AI space than any other platform serving this sector.

The Image Generator and Demand Alerts now join that toolkit. Both are live for every ProConnect customer.

AI Image Generator: design-quality assets in minutes

Creating marketing assets has always been a friction point for the wholesale sector. In-house design resource is limited, agency turnaround is slow, and the volume of imagery a modern storefront requires keeps climbing.

The AI Image Generator removes that bottleneck. Any user in your business can describe the asset they need and produce a high-fidelity, on-brand image ready to deploy. Composition, colour palette, and visual style are all adjustable, and the text rendered on the image is sharp and reliable — historically the weakest area of AI image generation, and the one we have invested the most in getting right.

The practical effect is speed. A campaign that used to take days of coordination can be produced in minutes. Storefronts that change their hero imagery weekly tend to outperform those that change it quarterly, and AI generation makes that level of cadence realistic for the first time.

AI Demand Alerts: the right products at the right time

Wholesale sales are unusually sensitive to two things that are difficult to plan for from a spreadsheet: the weather and the calendar. A heatwave shifts demand for cold drinks and outdoor lines. A bank holiday weekend changes the timing and shape of orders. Sporting fixtures, school holidays and seasonal events all produce demand peaks that reward businesses that have ordered correctly in advance.

AI Demand Alerts combine forecast data from weather services and event calendars with the buying patterns we observe across the b2b store. The platform surfaces products to your customers that are likely to sell well in the period ahead, at the point in the order journey when those suggestions are most useful.

The result is that your customers order the right lines at the right time, avoid running short on the products their own end customers want, and generate more revenue in periods that previously caught them out. For you, order values rise and the lines you most want to push find their way in front of buyers at the point of intent.

Where this fits: the full ProConnect picture

Image Generator and Demand Alerts do not sit on their own. They join an AI layer that already spans campaign planning, performance analysis, WhatsApp message generation, and the live conversations your customers have with you. Together with the storefront, the customer portal, and WhatsApp as the outbound channel, that AI layer is what makes the full ProConnect experience cohesive rather than fragmented.

The pattern with these two new features is straightforward. Demand Alerts identify the right product for the right moment. The Image Generator produces the asset that frames it. WhatsApp pushes the message into the channel where the buyer actually lives. The storefront and portal handle the transaction and the payment. AI is woven through each of those steps.

What this means for you

The two new features are available now and require no separate setup. We would encourage you to spend a few minutes inside the Image Generator this week to see what it can produce for your next campaign, and to review your Demand Alert configuration ahead of the next major weather or calendar event.

And if you have not yet explored the wider AI capabilities of the platform — the campaign planning, performance analysis, and WhatsApp message generation that sit alongside these new releases — get in touch. We will walk you through the parts most relevant to your business.