How we’re educating the wholesale sector to help tech growth

Celebrating the impact b2b.store’s partnership with Mars Wrigley is having on the sector’s digital knowledge

We don’t like to blow our own trumpet (no, really, it’s just part of the job), but sometimes you just have to give it a blast.

In various conversations in recent months, people keep telling us how much of an impact what we’re doing is having on the wholesale sector – and it made us realise, that it’s probably true.

Aside from the webinars, speaker bookings and consultancy-led work we do with our clients, what seems to be having the biggest cut-through is our eB2B Playbook collaboration with Mars Wrigley.

Four editions of the series have been published so far, focusing on different digital topics that are currently having the biggest impact on the food and drink wholesale industry since the end of 2024 – with AI, eCommerce perfect content, WhatsApp Business API, and quick commerce covered.

The idea is to inform the wholesale sector about the latest big tech talking points impacting businesses, breaking down topics, identifying the opportunities available and offering easy-to-implement advice for wholesalers to follow in order to achieve best possible results.

The guides are regularly referenced informally and crops up on people’s desks during calls or as a reference point across the industry, even appearing on digital education portals to inform and educate wholesalers.

But it’s more than churning something out on a topic that makes it so effective. Combining the nous of a market-leading brand like Mars with our tech wizardry and content creation abilities, the eB2B Playbook series breaks down and communicates big scary ideas into simple, understandable information that truly makes a difference.

It’s a collaboration we’re incredibly proud of and believe it’s a great example of brands working together to genuinely be thought leaders, and wouldn’t be possible without the partnership with a forward-thinking brand like Mars Wrigley.

Which eB2B Playbooks are currently available?

WhatsApp in Wholesale – An introduction to using WhatsApp Business API in wholesale and the impact it’s having for businesses of all sizes.

Perfect Content – Providing the lowdown on how wholesalers can get the most from their online-ordering platforms by following best practice for product content.

Quick Commerce – Digging into the quick commerce craze and why it provides such a big opportunity for wholesalers supplying convenience retailers as well as catering outlets.

Introducing AI in Wholesale – Helping wholesalers navigate discussions around AI technologies – understanding what they are, what they means to them and how they can be used.