Perfect Content brochure launched by Mars Wrigley and b2b.store

Second guide in eB2B Playbook series aims to help wholesalers increase online sales

Wholesalers are being given the tools to unleash the full potential of their online-ordering platforms with the second release in the eB2B Playbook series.

Published in collaboration between Mars Wrigley and b2b.store, the Perfect Content how-to guide digs into how wholesalers can optimise their eCommerce platforms.

The 16-page brochure focuses on the images and copy used online and why getting them right can directly influence the number of sales a business makes.

The guide also digs into how NielsenIQ Brandbank can help businesses achieve the best practice shown, providing a practical overview that shows wholesalers how to get the most from the online resource.

“We’re all aware that online sales are such an important revenue stream for any business in 2025, but often many people consider simply having a digital presence is enough to unlock the riches on offer. That’s not necessarily the case,” said b2b.store CEO Rob Mannion.

“Reaching your business’s full sales potential online is a constant game of refinement, but getting the basics right is really important and that’s what this guide provides – clear, informative pointers to improve sales.

“The guide is presented in such a way that it could be used as a bible for online sales over the coming months, being checked up on time and time again.”

Perfect Content is the second topic covered as part of Mars Wrigley and b2b.store’s eB2B Playbook partnership, following in the footsteps of the WhatsApp in Wholesale guide that was published earlier this year.

There are plans to publish more eB2B Playbooks in the coming months, building a library of must-read guides that will help wholesalers up their digital game.

“Between the teams at Mars Wrigley and b2b.store, there’s a wealth of digital knowledge that we’re sharing with the sector as part of the eB2B Playbook series,” Rob added.

“We’re proud to be part of such an important partnership with a large supplier and can’t wait to share future guides in the future.”

Download the Mars Wrigley and b2b.store Perfect Content guide now