b2b.store’s B2B engagement platform, ProConnect, expands for 2026

ProConnect upgrades with a host of AI features to help wholesalers and suppliers engage customers, convert faster and drive revenue – without adding to their team

Wholesalers and suppliers can now use a single platform to manage customer engagement, ordering and performance across the entire commercial journey thanks to a major, AI-powered expansion of b2b.store’s ProConnect service.

Designed specifically for the wholesale sector, ProConnect brings together transactions, marketing, customer service and insight in one secure dashboard, helping businesses win more orders, respond faster and understand what is driving results.

This can all be achieved without businesses expanding their team or relying on technical support with ProConnect’s AI-powered suite of services.

ProConnect originally launched in January 2025 to enhance WhatsApp Business API use in B2B, but has evolved significantly since then in response to customer demand.

The platform now supports engagement beyond simply messaging, covering everything from first interaction through to completed order, while using AI tools to enhance performance and identify insights to continuously improve results.

Among a host of new AI-powered features, ProConnect gives wholesalers and suppliers the ability to:

Engage customers at scale

ProConnect builds on its WhatsApp Business API foundations with upgraded tools that allow teams to invite contacts faster, create months-long campaigns in minutes, carry out advanced customer segmentation, and manage two-way sales and customer service conversations with deeper engagement analytics.

Businesses can also create their own interactive WhatsApp messages using WhatsApp Flows, such as order journeys, compliance checks, booking and event registrations – without needing technical support.

Convert engagement into orders faster

b2b.store’s online-ordering service is now part of ProConnect, unifying engagement and transactions together in one place, giving customers the power to order more easily across WhatsApp, online, in-app and by voice.

ProConnect also enables businesses to create their own AI-powered voice agents, turning price lists, product information, policies or long documents into two-way conversations that drive sales and handle customer service queries around the clock.

Benefit from AI-driven support and insight

At the heart of ProConnect is a private AI assistant built specifically for wholesale use cases. Teams can securely share documents and ideas, generate B2B-focused marketing copy and messaging, and get answers to business questions in a secure environment that doesn’t train public AI models.

Live performance and insights use AI to automate reporting and analysis across marketing activity, products and customer segments, showing ROI while making recommendations on how to further improve engagement and revenue.

A key part of ProConnect’s expansion has been b2b.store’s ability to develop and deploy advanced AI capabilities within its technical team, applying them directly to common wholesale pain points.

“The pace of development over the past year has allowed us to evolve ProConnect into a far more powerful B2B Engagement Platform,” said b2b.store CEO Rob Mannion.

“Wholesalers can now engage customers with marketing, take online orders, offer world-class customer service, and receive automated insight and performance reports within a single dashboard. This means ProConnect can now be tailored to each individual business, based on their size, priorities or budget.

“There’s no other platform on the market that combines this level of sector focus with this breadth of AI capabilities.”

All of ProConnect’s features have been built in compliance with ISO-27001 standards, so your customer data and business information stay protected.

To find out more about what ProConnect can do or how it could transform your business’s engagement figures and ROI, get in touch with us by emailing hello@b2b.store