What sort of messages should a business send on WhatsApp?

Why deciding the best type of messages to send to B2B customers on WhatsApp could be the key to getting the best results

Come for WhatsApp’s reach, stay for the different ways the messaging platform can be used.

Whether you’re a wholesaler, supplier or at another point of the supply chain, WhatsApp can be used to send an array of different content – with WhatsApp Business API offering advanced messaging that gives users even more choice.

This means that your content and messaging plan creates different experiences – and delivers different results – for your audience. Some of the most popular B2B WhatsApp message types include:

Sending time-sensitive offers – The speed of the read rates WhatsApp delivers makes it the perfect method to spread the word about limited-time deals as customers can see and act quickly.

In-message WhatsApp orders – Send product listings with the ability for customers to browse the range and enter order quantities, and the option to complete a purchase.

Targeting lapsed customers – Re-engaging with former customers is a massive opportunity and WhatsApp allows you to run targeted campaigns to incentivise them to return.

Sending supplier-sponsored promotions – A big sales driver, but also a great new revenue steam with the right scale, as others will see the value in paying for promotions on your WhatsApp channel.

Cascading product catalogues – Save on print and distribution costs while being more sustainable by sending catalogues by WhatsApp rather than physically.

Generate sales leads – Use WhatsApp messages to encourage customers to call sales reps or make further enquiries.

Compliance checker – Send messages that trigger photos that can be checked for compliance, checking that full range is stocked and merchandised in the best way. 

Customer surveys – Gain customer insights by asking them to take part in surveys that are quick and easy to answer without leaving the message.

Event registrations – WhatsApp technology can be adapted to show event details and gather attendance responses or book appointments from within the message.

Signposting to strategic services – Redirect customers from promotional messages directly to online-ordering platforms to make converting adverts to sales a much slicker process.

Sending business updates – Make sure your key news, such as Christmas opening hours or product recalls, is read quicky by sharing it out to your customers on WhatsApp.

For more information on how suppliers can use WhatsApp Business API to influence B2B customers or on our ProConnect WhatsApp service, book a free demo by emailing hello@b2b.store