What is WhatsApp Business Platform?
WhatsApp Business Platform is the professional add-on to the consumer messaging app that is designed specifically for companies. WhatsApp Business Platform gives users greater credibility with their customers, with businesses requiring verification and a more complete business profile.
WhatsApp Business Platform directly engages with users of the free consumer messaging version of the app in a secure one-to-one channel, allowing for large segments of a company’s customer base to be communicated to at once in a controlled environment.
A variety of tools within WhatsApp Business Platform also offers a series of additional functions and features to make interactions more valuable.
How can B2B WhatsApp help wholesalers?
B2B WhatsApp can help wholesalers by integrating multiple functions within its channel, making for more efficient operations – saving time and money.
b2b.store has created a number of templates that can be used to carry out the majority of a wholesaler’s most important business functions, from instantly delivering product offers, promotions and catalogues, to frictionless one-tap reordering and automated reminders triggered by payment terms with cost-effective bank transfer payments. This is backed up by an automated chatbot, which can offer support functions to users.
Combining the power of WhatsApp Business Platform and b2b.store’s knowledge of the technology, bespoke solutions can be provided to meet most wholesaler use cases – driving more sales, cutting costs and contributing to a more streamlined operation.
Can B2B WhatsApp support suppliers?
The instant communication and high engagement B2B WhatsApp offers can be of benefit to businesses across the entire B2B supply chain, including suppliers and manufacturers.
One of the big challenges for those businesses is finding an effective way to communicate with the people who sell their products to consumers, but now B2B WhatsApp can provide a direct route to doing this.
By creating their own B2B WhatsApp channel, suppliers can ensure key messages about new product launches, category management, deals or merchandising advice are sent how they want, when they want them and to they want. Message engagement can be measured to guarantee that B2B WhatsApp becomes a key tool in a supplier’s armoury in no time whatsoever.
