What makes a good WhatsApp message for B2B customers?

Our guidance for achieving higher open rates and more engagement on WhatsApp Business API

How do you get B2B customers to read your WhatsApp messages? If you’re seeing your engagement numbers dwindle, it’s a question that’s bound to be having you tearing your hair out.

WhatsApp promises unrivalled levels of engagement, but if you don’t get the tone, type or simply copy right in a message, it’s not going to provide sky-high numbers all by itself.

The good news is, there are some really easy tips you can following that will help you up your stats and get more people interacting with your business.

Unlike most other WhatsApp Business API service providers, we offer content support to help our customers get the most out of their channel – so we thought we’d share some of the quick wins our teams are sharing that are proven winners.

None of it is rocket science, but remembering our four key rules can get good results quickly to point you in the right direction. Nail the basics and you’ll be upping your B2B communication before you know it.

1. Clear purpose

Make it obvious what the purpose of the message is so your customers don’t need to spend time identifying what it’s all about. When it comes to promotional messaging in B2B, using clear graphics is a great way to communicate this.

2. Create urgency

If you want your customers to carry out an action or make purchases, create some urgency by clearly communicating promotional dates, a deadline or criteria (e.g. only 2,000 in stock). Including this information in the opening line of the message or in the graphic so customers customers grasp the urgency quickly and are inspired to act.

3. Have an incentive

The best way to get somebody to act in a particular way is to give them a reason to do it, so include a clear incentive to help them on their way. Once more, don’t make people work for it, so include the incentive early in the message and make it easy to redeem – overcomplicating the process will have a negative effect on results.

4. Include a call to action

Make sure that any message has a call to action so the conversation doesn’t stop upon reading it. While some messages may be for awareness, including a device to find out more or get in touch could be valuable. WhatsApp Business API includes enhanced calls to action to help with, so they stand out more at the foot of the message in a way that isn’t possible on free WhatsApp versions.

There’s plenty more advice where that came from, so if you’d like to get some extra content insight to help create winning WhatsApp messages in B2B, then drop us an email to hello@b2b.store