You had 38% customer adoption online within four months of launching. How did you achieve this?
We've created a video that I give to customers that's an idea of how efficient and how quickly you can place an order, and include the link to our b2b.store in our email signatures. We also use WhatsApp and share weekly offers with our customers which gets good traffic – when customers see the offers, they register for the portal. You can see 60% of our online customers are there by recommendation, which we've achieved by asking our customers to suggest the links to any service or promotion we're offering to people in their networks and asking them to place an order with us.
What do your customers love about b2b.store?
For our bigger customers, the b2b.store is basically a time saver for them because they shop our products without coming into the depot – all they need to do is send the order across, we'll do the heavy lifting and they just come to collect it. It's easy to access and gives the customer peace of mind that everything will be taken care of.
Do you have any more plans for future development?
The next step will be to launch a website with good SEO that will link directly to our eCommerce. I've seen big brands such as Hollister, Asos and Asda do this pretty much day in and day out, so I'll take some ideas from them and try to implement that into what we're doing at KCS.