What sort of things can be tested?

There’s a suite of split testing options when using the b2b.store eCommerce module, just as Sugro has completed. A wide range of options give the fullest picture of which factors can positively – or negatively – impact sales, so that’s really important.

Is split testing likely to be something that grows in popularity in wholesale?

Insight is king and for all the reasons above, split testing gives you so much of it. Split testing has been used by consumer-facing businesses to get reads on optimum approaches for a long time, but now it’s establishing itself further in B2B as well, this is only going to grow further if the results are good.