Did you have to work hard to get adoption from customers?
Yes, we did. After moving online to b2b.store, the biggest challenge for us was getting customers to register and start purchasing goods through the online portal. We were able to get past this by registering customers ourselves, rather than relying on them to do so because let’s face it… they don’t.
What do the customers love?
There are so many great features with b2b.store. Our customers love that they can add products to their 'favourites list' and when they need to, they can return to it for their order the following week. We’ve noticed they also have a quick search for any promotions we have on before putting their orders through. It’s a bit like queuing at the till and impulse buying the stuff around you, except it’s online.
How easy is b2b.store to use?
Pretty easy. Once all of our products are online, there isn’t really much maintenance to do. We consistently monitor our price changes and add new products when we need to, but other than that, it’s very straightforward. The only additional thing we do is launch promotions on the storefront, we tend to update our banners quite frequently so the store remains fresh. Again, it’s so easy to do and not time-consuming at all.