It goes without saying that our average order size is increasing. Partly due to the fact that our product range is now more widely available, people are seeing stock they didn’t know we had. b2b.store has also allowed us to take orders 24/7, we used to be restricted to an 8:30am to 4:30pm ordering window.
We’ve also found that once we got to grips with the software and the app, we could do so many things with it. A couple of the standout things that appealed to me were being able to feature products on the homepage and sending out push notifications when we had new product launches or promotions. It’s been a huge help getting the message out to customers in an easy hassle free way.
Did you have to work hard to get adoption from customers?
No, not really. We didn’t do a big launch or anything, it was a soft launch. We’ve never really had to work hard for our customers to adopt online ordering, we also didn’t have to run things like ‘cashback on your first online order’, it just felt like a natural process because of all the benefits to them too. It would now take them half the time to place an order as it wasn’t needing to be done over the telephone.
Any final comments?
The previous platform didn’t take off in the same way that the b2b.store app has – it’s 100% a better platform. The old platform would have customers ordering once and never again but with b2b.store, the experience was smooth and it worked well for the customer and for us. We’ve seen repeat orders come in and it’s a testament to the work b2b.store have done creating a platform that works.
FEATURE IMAGE CREDIT: MATT BOSFORD VIA UNSPLASH.COM