First B2B-specialist WhatsApp Business API insight report launched

Data from wholesaler and supplier customer activity combined to create best practice guide for WhatsApp users

The first ever B2B-specialist WhatsApp Business API insight report has been launched by b2b.store – showcasing how to get the best possible engagement.

Created using amalgamated data from all our WhatsApp customers using ProConnect, the report provides an overall view of WhatsApp Business API usage in B2B, without revealing any of the specific tactics our customers are using.

The report captures a series of actionable insights that delve into B2B WhatsApp usage, what’s working best and how to create a winning content strategy that really resonates with your customers.

The launch of the report comes on the back of b2b.store’s How WhatsApp is Driving B2B Growth webinar, when attendees from across B2B were treated to a session explaining the key findings from the report and were given the chance to ask questions.

“It’s exciting to finally be able to share our exclusive WhatsApp insights because there’s nothing of its kind out there that focuses in on B2B customer behaviour in this way,” said b2b.store CEO Rob Mannion.

“The report is packed with insight that is bound to help our customers and others interested in how WhatsApp is performing in this space, as we focus on engagement, content strategy, the best times and to send messages, and onboarding tips – there’s a feast of information here.”

YOU CAN DOWNLOAD THE B2B WHATSAPP INSIGHT REPORT FOR FREE ON OUR WEBSITE